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  • All HBS Web  (2,710)
    • People  (4)
    • News  (244)
    • Research  (2,191)
    • Events  (9)
    • Multimedia  (5)
  • Faculty Publications  (1,529)
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  • January 2013
  • Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou
Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details
Keywords: Technical Decision-making; Decision-making Process; Fuel Cells; Decision Choices and Conditions; Decisions; Judgments; Business Plan; Business Exit or Shutdown; Energy Generation; Energy Sources; Innovation and Management; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Commercialization; Technology Industry; Manufacturing Industry; Massachusetts; United States
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Shih, Willy, and Ying Zhou. "Cabot Corporation: The Fuel Cell Decision (A)." Harvard Business School Case 613-066, January 2013.
  • September 2020
  • Teaching Note

First Aid Beauty

By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082. View Details
Keywords: Entrepreneurship; Venture Capital; Term Sheets; Decision Choices And Conditions; Preferred Shares; Common Stock; Beauty and Cosmetics Industry
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Mills, Karen G., and Annie Dang. "First Aid Beauty." Harvard Business School Teaching Note 321-013, September 2020.
  • 2010
  • Working Paper

On the Descriptive Value of Loss Aversion in Decisions under Risk

By: Eyal Ert and Ido Erev
Five studies are presented that explore the assertion that losses loom larger than gains. The first two studies reveal equal sensitivity to gains and losses.  For example, half of the participants preferred the gamble "1000 with probability 0.5; -1000 otherwise"... View Details
Keywords: Decision Choices and Conditions; Research; Risk and Uncertainty; Behavior; Loss
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Ert, Eyal, and Ido Erev. "On the Descriptive Value of Loss Aversion in Decisions under Risk." Harvard Business School Working Paper, No. 10-056, January 2010.
  • Article

Nudging: Progress to Date and Future Directions

By: John Beshears and Harry Kosowsky
Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in... View Details
Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Behavior; Change; Situation or Environment; Decision Choices and Conditions; Decision Making
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Beshears, John, and Harry Kosowsky. "Nudging: Progress to Date and Future Directions." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 3–19.
  • 02 Mar 2011
  • Research & Ideas

Managing the Open Source vs. Proprietary Decision

same choices in terms of open source and proprietary software. There is no simple ranking of open source and proprietary software, either in terms of the full costs of adoption... View Details
Keywords: by Josh Lerner & Mark Schankerman; Technology
  • 1998
  • Book

Smart Choices: A Practical Guide to Making Better Decisions

By: John S. Hammond, Ralph L. Keeney and Howard Raiffa
Keywords: Decision Choices and Conditions; Decision Making; Information
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Hammond, John S., Ralph L. Keeney, and Howard Raiffa. Smart Choices: A Practical Guide to Making Better Decisions. Boston: Harvard Business School Press, 1998, Finnish ed. (Paperback: Broadway Books, 2002; Translations: Arabic, Chinese, Danish, Dutch, German, Italian, Japanese, Korean, Portuguese, Slovene, Spanish, Swedish, Turkish.)
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

office. They don’t want to fight with their employees and risk losing people. They will end up being remote or hybrid as a consequence of that tension but, again, that is often not a strategic decision in... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior
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Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74.
  • August 2015
  • Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
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Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
  • March 2018
  • Supplement

Sandra Brown Goes Digital (B): The Commitment Decision

By: Rosabeth Moss Kanter and Jonathan Cohen
Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details
Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (B): The Commitment Decision." Harvard Business School Supplement 318-083, March 2018.
  • Book Review

Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield

By: Dorothy A. Leonard
Keywords: Information Technology; Decision Choices and Conditions; Change; Production
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Leonard, Dorothy A. "Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield." Administrative Science Quarterly 32, no. 3 (September 1987).
  • February 2021
  • Case

The Tulsa Massacre and the Call for Reparations

By: Mihir Desai, Ruth Page, Suzanne Antoniou and Leanne Fan
How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details
Keywords: Costs And Consequences; Decisions; Judgment And Decision-making; Lawsuit; Leading Change; Conflict Resolution; Perspective Taking; Prejudice; Bias; Reparations; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Judgments; Race; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Conflict Management; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Government Legislation; History; Lawsuits and Litigation; Legal Liability; Mission and Purpose; Corporate Social Responsibility and Impact; Motivation and Incentives; Civil Society or Community; Social Issues; Oklahoma; Tulsa; United States
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Desai, Mihir, Ruth Page, Suzanne Antoniou, and Leanne Fan. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Multimedia/Video Case 221-707, February 2021.
  • 2023
  • Working Paper

Complexity and Time

By: Benjamin Enke, Thomas Graeber and Ryan Oprea
We provide experimental evidence that core intertemporal choice anomalies -- including extreme short-run impatience, structural estimates of present bias, hyperbolicity and transitivity violations -- are driven by complexity rather than time or risk preferences. First,... View Details
Keywords: Decision Choices and Conditions; Motivation and Incentives
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Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Time." NBER Working Paper Series, No. 31047, March 2023.
  • September 2004
  • Article

Too Much of A Good Thing? The Role of Choice in Negotiation"

By: Michael Wheeler
Keywords: Negotiation; Decision Choices and Conditions
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Wheeler, Michael. Too Much of A Good Thing? The Role of Choice in Negotiation"." Negotiation 7, no. 9 (September 2004).
  • Article

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Keywords: Sales; Decision Choices and Conditions; Customers; Product
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Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment." Journal of Forecasting 17, nos. 3-4 (June–July 1998): 281–301.
  • 2010
  • Article

Fretting About Modest Risks Is a Mistake

By: Matthew Rabin and Max Bazerman
Managers often engage in risk-averse behavior, and economists, decision analysts, and managers treat risk aversion as a preference. In many cases, acting in a risk-averse manner is a mistake, but managers can correct this mistake with greater reflection. This article... View Details
Keywords: Decision Biases; Risk Management; Risk and Uncertainty; Decision Making
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Rabin, Matthew, and Max Bazerman. "Fretting About Modest Risks Is a Mistake." California Management Review 61, no. 3 (May 2019): 34–48.
  • 2018
  • Working Paper

Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details
Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry
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Acimovic, Jason, Chris Parker, David F. Drake, and Karthik Balasubramanian. "Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment." Harvard Business School Working Paper, No. 18-106, May 2018.
  • July 2005
  • Article

Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization

By: S. M. Garcia, A. Tor, M. Bazerman and D. T. Miller
Keywords: Profit; Decision Choices and Conditions; Behavior; Social Psychology
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Garcia, S. M., A. Tor, M. Bazerman, and D. T. Miller. "Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization." Journal of Behavioral Decision Making 18, no. 3 (July 2005): 187–198.
  • 11 Feb 2016
  • Working Paper Summaries

Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

Keywords: by Vincent Pons; Public Relations; Public Administration
  • Research Summary

Overview

Professor Goh’s primary research interest is applying mathematical models to real-world problems in health care in order to inform, improve, and enhance medical decision making and health policy. His recent work in this domain focuses on developing new methods for... View Details
Keywords: Uncertainty; Optimization; Inventory Management; Health; Decision Making; Supply Chain
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