Decision Choice And Uncertainty - Publications - Faculty & Research - Harvard Business School

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January 2013
Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

September 2020
Teaching Note

First Aid Beauty

By: Karen G. Mills and Annie Dang

Teaching Note for HBS Case No. 319-082. View Details

Keywords: Entrepreneurship; Venture Capital; Term Sheets; Decision Choices And Conditions; Preferred Shares; Common Stock; Beauty and Cosmetics Industry

2010
Working Paper

On the Descriptive Value of Loss Aversion in Decisions under Risk

By: Eyal Ert and Ido Erev

Five studies are presented that explore the assertion that losses loom larger than gains. The first two studies reveal equal sensitivity to gains and losses. For example, half of the participants preferred the gamble "1000 with probability 0.5; -1000 otherwise"... View Details

Keywords: Decision Choices and Conditions; Research; Risk and Uncertainty; Behavior; Loss

Article

Nudging: Progress to Date and Future Directions

By: John Beshears and Harry Kosowsky

Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in... View Details

Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Behavior; Change; Situation or Environment; Decision Choices and Conditions; Decision Making

02 Mar 2011
Research & Ideas

Managing the Open Source vs. Proprietary Decision

same choices in terms of open source and proprietary software. There is no simple ranking of open source and proprietary software, either in terms of the full costs of adoption... View Details

Keywords: by Josh Lerner & Mark Schankerman; Technology

1998
Book

Smart Choices: A Practical Guide to Making Better Decisions

By: John S. Hammond, Ralph L. Keeney and Howard Raiffa

Keywords: Decision Choices and Conditions; Decision Making; Information

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09 Jul 2024
Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

office. They don’t want to fight with their employees and risk losing people. They will end up being remote or hybrid as a consequence of that tension but, again, that is often not a strategic decision in... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior

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August 2015
Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson

Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details

Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry

March 2018
Supplement

Sandra Brown Goes Digital (B): The Commitment Decision

By: Rosabeth Moss Kanter and Jonathan Cohen

Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details

Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions

Book Review

Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield

By: Dorothy A. Leonard

Keywords: Information Technology; Decision Choices and Conditions; Change; Production

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February 2021
Case

The Tulsa Massacre and the Call for Reparations

By: Mihir Desai, Ruth Page, Suzanne Antoniou and Leanne Fan

How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details

2023
Working Paper

Complexity and Time

By: Benjamin Enke, Thomas Graeber and Ryan Oprea

We provide experimental evidence that core intertemporal choice anomalies -- including extreme short-run impatience, structural estimates of present bias, hyperbolicity and transitivity violations -- are driven by complexity rather than time or risk preferences. First,... View Details

Keywords: Decision Choices and Conditions; Motivation and Incentives

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September 2004
Article

Too Much of A Good Thing? The Role of Choice in Negotiation"

By: Michael Wheeler

Keywords: Negotiation; Decision Choices and Conditions

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Article

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth

Keywords: Sales; Decision Choices and Conditions; Customers; Product

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2010
Article

Fretting About Modest Risks Is a Mistake

By: Matthew Rabin and Max Bazerman

Managers often engage in risk-averse behavior, and economists, decision analysts, and managers treat risk aversion as a preference. In many cases, acting in a risk-averse manner is a mistake, but managers can correct this mistake with greater reflection. This article... View Details

Keywords: Decision Biases; Risk Management; Risk and Uncertainty; Decision Making

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2018
Working Paper

Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian

When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details

Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry

July 2005
Article

Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization

By: S. M. Garcia, A. Tor, M. Bazerman and D. T. Miller

Keywords: Profit; Decision Choices and Conditions; Behavior; Social Psychology

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11 Feb 2016
Working Paper Summaries

Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

Keywords: by Vincent Pons; Public Relations; Public Administration

Research Summary

Overview

Professor Goh’s primary research interest is applying mathematical models to real-world problems in health care in order to inform, improve, and enhance medical decision making and health policy. His recent work in this domain focuses on developing new methods for... View Details

Keywords: Uncertainty; Optimization; Inventory Management; Health; Decision Making; Supply Chain

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