Publications
Publications
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- All HBS Web
(826)
- Faculty Publications (395)
- August 1999
- Article
Choice and the Internet: From Clickstream to Research Stream
By: Randolph E. Bucklin, James Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel
- June 1999
- Case
Wegman's Food Markets: Lehigh Valley Grand Opening (Video)
By: David E. Bell
Keywords: Food and Beverage Industry
- May 1999 (Revised August 1999)
- Case
Victory Supermarkets: Expansion Strategy?
By: David E. Bell and Ann Leamon
Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
- April 1999 (Revised August 2000)
- Case
Compaq Computer: Focus Groups
By: David E. Bell and Ann Leamon
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details
- April 1999 (Revised May 2000)
- Case
Compaq Computer: Intel Inside?
By: David E. Bell and Ann Leamon
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
- 1999
- Working Paper
Understanding the Influence of Environmental Standards on Judgements and Choices
By: Ann E. Tenbrunsel, Kimberly A. Wade-Benzoni, David M. Messick and Max Bazerman
- February 1999
- Teaching Note
United Way of Massachusetts Bay TN
By: David E. Bell
Teaching Note for (9-599-042). View Details
Keywords: Massachusetts
- February 1999
- Teaching Note
Wegmans Food Markets: Diabetes Counseling TN
By: David E. Bell
Teaching Note for (9-599-057). View Details
- January 1999
- Teaching Note
Costco Companies, Inc. TN
By: David E. Bell
Teaching Note for (9-599-041). View Details
Keywords: Retail Industry
- January 1999
- Background Note
Note on the Drugstore Industry
By: David E. Bell and Ann Leamon
In response to the twin pressures of cross-channel competition and the prevalence of third-party drug plans, drugstores have changed both how they go to market and what they offer once they get there. This note reviews the history of drugstores, presents the current... View Details
- November 1998
- Case
Wegmans Food Markets: Diabetes Counseling
By: Ray A. Goldberg, David E. Bell and Ann Leamon
Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details
- October 1998 (Revised April 2001)
- Case
United Way of Massachusetts Bay
By: David E. Bell and Ann Leamon
The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the... View Details
Keywords: Change; Marketing Channels; Marketing Strategy; Monopoly; Relationships; Attitudes; Internet; Massachusetts
- September 1998 (Revised July 1999)
- Case
Costco Companies, Inc.
By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
- May 1998
- Background Note
Note on the Retailing Industry
By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details
- April 1998
- Teaching Note
Bronner Slosberg Humphrey TN
By: David E. Bell
Teaching Note for (9-598-136). View Details
Keywords: Service Industry