Filter Results:
(319)
Show Results For
- All HBS Web (319)
- Faculty Publications (65)
Show Results For
- All HBS Web (319)
- Faculty Publications (65)
- Profile
Evelyne White
Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online View Details
- 26 Aug 2016
- News
Connecting with the Past
started as an altruistic concern for his family, however, led to a second career as cofounder of Jewish Records Indexing–Poland, an online database that has helped families around the world document their ancestry and find relatives about... View Details
Keywords: Jill Radsken
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details
Keywords: Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 01 Sep 2003
- News
HBS Alumni Association Board of Directors: President’s Report
reunion program and how the School might facilitate this. The online products and services subcommittee, chaired by Rich Shapack (MBA ’71), found that few alumni were aware of the current online offerings of databases and resources. Its... View Details
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
IPO in 1990 to a $10-billion company today, with a market value of close to $140 billion! I'm also doing research for a case on Drugstore.com, which is essentially a drug store "built" on the Internet. It's getting ready to... View Details
Keywords: by Staff
- Fast Answer
Corporate Strategy Course - Project Resources
border-box; color: rgb(51, 122, 183); text-decoration-line: none;">Orbis
A global database containing information on millions of companies, including private entities.View Details
A global database containing information on millions of companies, including private entities.
- 22 Feb 2018
- Blog Post
Five Steps to Jump Start Your MBA Recruiting at HBS
functional or industry experience? What skill sets would add value to your team? Our Resume Book Database can help you find candidates that fit this profile. Companies also often work with relevant career-related student clubs on campus... View Details
Keywords: All Industries
- 02 Jul 2001
- What Do You Think?
Built to Last or Bought to Sell?
assumption that continuity is more desirable. The problem apparently has much to do with the narrow definition of success, the ability to outperform the stock market that the authors use as the primary criterion for their study. Jonathan... View Details
Keywords: by James Heskett
- 01 Sep 2007
- News
Club Leaders Get a Boost from Campus Conference
administrative overhead has fallen approximately 25 percent. “It’s an efficient, functional system,” he adds, citing the program’s capability in database management and automatic processing — two particularly useful qualities when it... View Details
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
embarked on a path that would lead him to become a pioneer in database marketing and customer engagement. While working as a research assistant at HBS after graduation, Brierley agreed to help the... View Details
- 09 Nov 2015
- Research & Ideas
These Employers Pay Higher Salaries than Necessary
buyer. Now translate the same situation from a brick-and-mortar bazaar to an online peer-to-peer marketplace such as Upwork, which allows businesses to outsource work to freelancers, frequently overseas. “Workers on the market have lots... View Details
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online View Details
- 01 Jun 2004
- News
The Sky’s the Limit
marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and brings in all the latest weather and other flight condition... View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
School's Web portal — and the multiple databases available through eBaker (the Baker Library Research Center) are examples of underutilized yet extremely valuable services that need to be properly marketed... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details
- 01 Sep 2016
- News
The Big Business of Little Loans
has not had any defaults on $7.2 million in loans—large for a budding market like Singapore. At Austin-based online lending platform Able, founders Evan Baehr and Will Davis (both MBA 2011) have devised their own novel incentive to ensure... View Details
Keywords: Nancy Miller