Publications

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May 1983 (Revised November 1987)
Case

Technical Data Corp.: Business Plan

By: William A. Sahlman

Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details

Keywords: Business Plan

January 2020
Case

Kaggle 2019 Data Science Survey

By: Yael Grushka-Cockayne, Michael Parzen, Paul Hamilton and Steven Randazzo

August 1981
Background Note

Overview of Data Communications Technology

By: James I. Cash Jr.

Keywords: Information Technology

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14 Nov 2016
News

Why Big Data Isn’t Enough

30 Aug 2016
News

Extracting Insights from Vast Stores of Data

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

12 Oct 2022
Video

Brandeis Marshall: The Potential for Data Equity

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

04 Apr 2016
News

Data Collection is the Ultimate Public Good

September 13, 2023
Article

How the Best Chief Data Officers Create Value

By: Suraj Srinivasan and Robin Seibert

Despite the rapidly increasing prominence of data and analytics functions, the majority of chief data officers (CDOs) fail to value and price the business outcomes created by their data and analytics capabilities. It comes as no surprise then that many CDOs fall behind... View Details

Keywords: Value Creation; Analytics and Data Science; Measurement and Metrics; Leadership

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Historical Data & Sources - Business History

Historical Data Visualization Historical Data & Sources All Records Data & Sources Adult Literacy Rates World Bank, World Development Indicators database Central Intelligence... View Details

Web

Historical Data Visualization - Business History

Historical Data Visualization To facilitate understanding the history of global capitalism in its broad societal context, this tool provides historical data on broad economic, social and political trends... View Details

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

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Pharmaceuticals: Company Data and Analysis

Where can I find pharmaceutical company financials and analysis? We suggest you begin with: Capital IQ - Data on public and private companies, investment firms, capital transactions, and people with a powerful search portal.... View Details

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Energy data sources: consumption and efficiency

How do I find data on the energy consumption and energy efficiency? Domestic data sources: Current consumption & Efficiency -- by US Energy Information Administration (May notice FAQs by the... View Details

14 Jan 2021
News

Why All Data Science Is Political

October 2023 (Revised April 2024)
Case

TetraScience: Unlocking the Power of Scientific Data

By: Satish Tadikonda and William Marks

After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details

Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry