Publications

30 Jan 2017
News

HBS Deans' Message on White House Travel Ban

Faculty George F. Baker Professor of Administration Das Narayandas Senior Associate Dean, External Relations and Harvard Business Publishing Edsel Bryant Ford Professor of Business Administration Dear... View Details

2008
Book

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value

July 2019
Case

LaCroix Sparkling Water (Abridged)

By: Tomomichi Amano, Das Narayandas and Kerry Herman

Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry

May 2023
Case

Twitter Blues: Does Paid Verification Check Out?

By: Scott Duke Kominers, Das Narayandas and Kerry Herman

Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details

Keywords: Marketing; Social Media; Technology Industry

March 2022 (Revised January 2023)
Case

Bored Ape Yacht Club: Navigating the NFT World

By: Scott Duke Kominers, Das Narayandas and Kerry Herman

The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs). View Details

Keywords: NFTs; Markets; Entrepreneurship; Marketing; Technology Industry

fall 1998
Article

The Pedagogy of Executive Education in Business Markets

By: V. K. Rangan, Das Narayandas and Gerald Zaltman

Keywords: Teaching; Higher Education; Markets; Business Ventures

Find at Harvard

May 2010 (Revised September 2023)
Case

Qingdao Sea View Garden Hotel

By: Robert G. Eccles, Das Narayandas and Cheng-Hua Tzeng

Keywords: Travel Industry; Accommodations Industry; China

March 2022 (Revised March 2024)
Supplement

Hometown Foods Spreadsheet Supplement for Students

By: Julian De Freitas, Jeremy Yang and Das Narayandas

December 2016
Supplement

Ron Johnson: A Career in Retail

By: Ryan Raffaelli, Joshua D. Margolis and Das Narayandas

This is a video supplement, to be used when teaching the Ron Johnson case. See abstract:

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his... View Details

Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States

September 2005 (Revised February 2007)
Supplement

Angels and Devils: Best Buy's New Customer Approach (B)

By: Anita Elberse, John T. Gourville and Das Narayandas

Keywords: Customer Relationship Management; Electronics Industry; Retail Industry

May 2013 (Revised May 2014)
Case

Innovation at the Boston Consulting Group

By: Robert G. Eccles, Das Narayandas and Penelope Rossano

This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations. View Details

Keywords: Innovation; Strategy Consulting; Professional Service Firm; Knowledge Management; Client Management; Product Development; Leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry

February 2009 (Revised February 2012)
Case

Exeter Group, Inc. (A)

By: Robert G. Eccles, Das Narayandas and Kerry Herman

Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details

Keywords: Decision Choices and Conditions; Resource Allocation; Market Entry and Exit; Service Operations; Performance Capacity; Business Strategy; Information Technology; Consulting Industry

2005
Book

Customer Equity Management

By: Roland T Rust, Katherine N Lemon and Das Narayandas

Keywords: Customers; Equity; Management