Publications

February 2016 (Revised December 2016)
Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani

IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details

Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India

June 2014 (Revised March 2017)
Teaching Note

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This is the teaching note for Agero: Enhancing Capabilities for Customers (HBS No. 113-001) View Details

Keywords: Management Control Systems; Execution; Organization Structure; Diagnostic Control Systems; Interactive Control Systems; Performance Goals; Performance Measurement; Strategy; Organizational Design; Performance Evaluation; Customer Focus and Relationships

May 2003
Background Note

Customer Management Strategy in Business Markets

By: Das Narayandas

Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details

Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry

October 1994 (Revised March 1995)
Case

Monitor Company: Personal Leadership on Diversity

Several members of a consulting firm work to develop ways to build and nurture a more diverse work environment while reflecting on personal experiences that help them to become leaders in issues of diversity. View Details

Keywords: Leadership; Organizational Culture; Diversity Characteristics; Consulting Industry

23 Oct 2017
HBS Seminar

Sean Kennedy, Revenue Irish Tax and Customs

June 2013
Teaching Note

Bancaja: Developing Customer Intelligence (A) and (B)

By: F. Asis Martinez-Jerez

2008
Book

Finding Your True North: A Personal Guide

By: Bill George, Andrew McLean and Nick Craig

Based on Bill George's bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the... View Details

Keywords: Values and Beliefs; Leadership; Personal Development and Career; Motivation and Incentives; Personal Characteristics

Find at Harvard

25 Apr 2014
News

Connecting companies and customers through social media

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

1994
Chapter

Customer Transaction Databases: Present Status and Prospects

By: J. A. Deighton, Don Peppers and Martha Rogers

Keywords: Customers; Market Transactions; Information Management; Data and Data Sets

Find at Harvard

February 2013 (Revised March 2013)
Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry

2006
Chapter

The Corporation's Evolving Personality

By: Lynn S. Paine

Keywords: Business Ventures; Organizational Culture; Organizational Change and Adaptation

21 Jan 2011
Working Paper Summaries

Learning from Customers in Outsourcing: Individual and Organizational Effects

Keywords: by Jonathan R. Clark, Robert S. Huckman & Bradley R. Staats

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

Reorganize for Resilience: Putting Customers at the Center of Your Business (Harvard Business Press). Gulati, whose research explores leadership and strategic challenges for building high growth... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

August 2013
Teaching Note

Liza Davis and the Bargain Hunting Customer

By: F. Asis Martinez-Jerez

Keywords: Jill Radsken; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations

08 Aug 2013
News

Cause Marketing Gets Personal

Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus... View Details

22 Jan 2020
News

What Are the Best Personal Loans?

November 2018 (Revised May 2019)
Case

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Annelena Lobb

California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details

Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy