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Show Results For
- All HBS Web
(850)
- News (139)
- Research (517)
- Events (5)
- Multimedia (1)
- Faculty Publications (105)
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong marketing... View Details
Keywords: by Benson Shapiro
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their study, Cost Conscious? The... View Details
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
overnight. What is a cloud kitchen? Cloud kitchens are commercial facilities purpose-built to produce food specifically for delivery. They do not have brick-and-mortar dine-in areas and consist of shared kitchen space with culinary staff... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight... View Details
Keywords: Carmen Nobel
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very View Details
Keywords: by Danielle Kost
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
specific time such as 9-to-5. As much of the factory work has been automated along with customer service, work is carried out throughout the day and night. And, of course, "place" of work has... View Details
Keywords: by Martha Lagace
- 18 Nov 2015
- Research & Ideas
Who Really Determines CEO Salary Packages?
in order for compensation to be effective, you need to create a compensation package in a way that facilitates an alignment between the goals of the executive and the specific goals of the corporation,” Gallani explains. But when Gallani... View Details
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
"waterfall" method in which each step of the process is completed in turn by a separate worker. By sharing mistakes across the process, the customer and project team members benefit individually and collectively from increased... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to... View Details
Keywords: by Susan Young
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
companies to build generic solutions for customers across industries. But for challengers, the more they can focus on solving core business problems, the more successful they will be. They can understand View Details
Keywords: by Rocio Wu
- 25 Oct 2011
- First Look
First Look: October 25
specific assumptions about fairness principles or priority criteria, our method offers the designer the flexibility to select his desired criteria and fairness constraints from a broad class of allowable constraints. The method then... View Details
Keywords: Sean Silverthorne
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
interesting scenarios occur when there are asymmetries—important differences of motivation or skills. Asymmetries of motivation occur when one firm wants to do something that another firm specifically does not want to do. Asymmetries of... View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
clearer sense of what it takes to build a particular culture and value system and how to recruit, train, and reward employees in nonmonetary ways. "It's all of those very specific things that build a customer-centric culture in an... View Details
- 11 Feb 2014
- First Look
First Look: February 11
than department-level-performance measures; (2) internal supply department routines that respond to specific patients' needs rather than to predetermined stocking routines; (3) knowledge that is necessary for efficient handoffs of... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
through the orchestration and integration of existing assets to overcome inertia and path dependence, is a core dynamic capability. While promising, research on dynamic capabilities and ambidexterity has not yet been able to specify the View Details
Keywords: Sean Silverthorne
- 28 Feb 2012
- First Look
First Look: Feb. 28
being a leader and the actions of the effective exercise of leadership can be accessed, researched, and taught either 1) as being and action are observed and commented on "from the stands," specifically as these are observed by... View Details
Keywords: Sean Silverthorne
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
there’s no one-size-fits-all strategy. Capturing a city’s unique spirit and complex tapestry requires a custom approach. That said, many of the branding rules that apply to soda, clothes, and cars, also apply to places: Understand the... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
changes in stockouts or rebalances. We observe no evidence of learning or fatigue. Agent-level heterogeneity in the treatment effects shows that the agents who handle substantially more customer deposits than withdrawals benefit most from... View Details
Keywords: Dina Gerdeman
- 20 Jan 2022
- Op-Ed
3 Steps to Help Companies Rebuild Trust During the Pandemic
us served as a senior quality officer, found that customers who had experienced a problem that was successfully resolved by Fidelity were more satisfied than customers who had never had a problem with the... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
things incomplete” Do you want customers to refer more of their friends to your company’s website? Ask them to refer friends in arbitrary “batches” of five at a time. Looking to increase charitable giving to your nonprofit organization?... View Details
Keywords: by Carmen Nobel