Customer Journey - Publications - Faculty & Research

29 Oct 2021
Blog Post

Helping Women in Mexico to Live Fulfilled and Healthy Lives

an online to offline customer journey, lowering the cost of health care for women. Plenna focuses on gynecology for modern women, aged 18 to 30 years old. First we want to crack this problem, and then expand to other areas of care, such... View Details

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

15 Jun 2021
News

Case Study: Inside Story

journey became the genesis of Saga. Cofounded with Nicole Wee (MBA 2018), Saga is a social mobile app that helps families save and share stories in an audio format. Launched in mid-2020, the company currently has six full-time employees... View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

01 Sep 2009
News

Ready for Launch

after leaving HBS and have continued their entrepreneurial journey in the marketplace. Will this year’s new ventures follow in their footsteps? You be the judge. Here’s a quick look at the traditional and social enterprise business plan... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details

Keywords: Dina Gerdeman

01 Feb 2000
News

New Releases

The book represents a milestone in a lifelong personal spiritual odyssey, a process he likens to climbing a mountain with many paths to the top. Richly anecdotal, the volume provides examples of spiritual journeys drawn from literature... View Details

01 Jun 2017
News

Alumni and Faculty Books for June 2017

Mikel Gutierrez, and Mark Lancelott (Van Haren Publishing) The journey from strategy to operating success depends on creating an organization that can deliver the chosen strategy. This book shows how to do this. It teaches readers how to... View Details

01 Dec 2016
News

Alumni Books of 2016

companies are converting the delivery of their offerings to the as-a-service model. The next disruption will focus less on the delivery model and more on the value delivered. Bernshteyn’s value-as-a-service model is the simple idea that measurable value delivered for... View Details

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held... View Details

01 Mar 2009
News

Your Taxi Is Waiting

the different approaches to launching each business demonstrate that the entrepreneurial journey has more than one path. Herp started Linear in August 2004 with $1 million from friends and family, using much of that initial infusion as a... View Details

Keywords: Julia Hanna; Air Transportation; Transportation

25 Aug 2022
News

Open Market

efficiently, accelerating the business model, and building the leadership team.” Howard started at the mobile brokerage company Robinhood in 2019. Tapped to help it scale and manage its operations teams, she is responsible for everything from brokerage and crypto... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

09 Sep 2009
First Look

First Look: September 9

Purchase this case: http://cb.hbsp.harvard.edu/cb/product/609041-PDF-ENG Jones Lang LaSalle: Reorganizing around the Customer Harvard Business School Case 410-007 Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has... View Details

Keywords: Martha Lagace

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

the effectiveness, commitment, and performance of their organizations over the years. We have realized that the leader can be a limiting factor in a journey to transform an organization into a high commitment, high performance (HCHP)... View Details

Keywords: by Martha Lagace

Web

Online Creating Brand Value Course | HBS Online

This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! New Creating Brand Value $1,850 Next 6-week session starts July 23rd... View Details

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

customers who told him that their key area of pain was the difficulty of integrating the "islands of automation" throughout their global companies. Gerstner, himself a former IBM customer, immediately recognized the opportunity.... View Details

Keywords: by Staff

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

financial return on organizational investments to reduce physician burnout. A model outlining the steps of the typical organization’s journey to address this issue is presented. Critical ingredients to making progress include... View Details

Keywords: Sean Silverthorne

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

sets align with what a company needs, everyone wins. A Custom Fit As the retail industry evolves, so do recruiting best practices. “More companies are turning away from a standard recruiting presentation and are being more agile and... View Details

Keywords: Consumer Products / Retail

29 Aug 2024
Blog Post

Exploring Sustainable Energy: A Visit to Vestas Wind Turbine Manufacturing in Odense, Denmark

extreme weather conditions without interruption, stressing each component at 3x the expected load. Vestas discussed their unique partnership structures with their customers and suppliers to ensure the safety and quality of all of its... View Details

13 Nov 2012
First Look

First Look: November 13

813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details