Critical Care - Publications - Faculty & Research

01 May 2012
First Look

First Look: May 1

superior CSR record. Rather than acting as an effective form of insurance, our results suggest that a strong CSR record can be a liability. Moreover, the tone of coverage is no less critical for organizations with a greener reputation. At... View Details

Keywords: Carmen Nobel

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

loyalty is still to their silos," Garvin observes. The case encourages students to put themselves in his place. Is Fahey moving too slowly? Does he have the right people in the right positions? Is the new mission—"to inspire people to View Details

Keywords: by Sean Silverthorne; Publishing

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

somebody inside the business who cares about this. Who's going to actually provide you with that opportunity to solve the customer problem? Book Excerpt Corporate Explorer: How Corporations Can Beat Startups at the Innovation Game Andrew... View Details

Keywords: by Lane Lambert

01 Jun 2007
What Do You Think?

How Should Pay Be Linked to Performance?

sustainable outcomes to the benefit of shareholders." However, Gary Johnson cautions that "Because excitement is so critical to success, pay for performance value can be diminished the longer the time delay for receiving... View Details

Keywords: by Jim Heskett

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

trillion hedge fund industry to police itself with voluntary standards and codes. Codes of conduct and self-regulation programs are growing in popularity, but are these initiatives just window dressing to appease critics and deter... View Details

Keywords: by Martha Lagace

22 Apr 2009
Working Paper Summaries

Where is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

Keywords: by Arthur Daemmrich; Pharmaceutical

09 Jul 2007
Research & Ideas

Five Steps to Better Family Negotiations

affect the negotiation. Before you negotiate, it is critical that you consider the interests, the power, and the constraints facing each party. In the case of family businesses, many of the parties affected by a negotiation, or able to... View Details

Keywords: by John A. Davis and Deepak Malhotra

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

advantage of executive education opportunities to increase their business acumen. Q: How can managers ensure that legal strategy aligns with corporate strategy? A: Framing is critical here. There are legal aspects to every corporate... View Details

Keywords: by Sean Silverthorne; Legal Services

16 Mar 2015
Research & Ideas

Advice on Advice

how a leader can make critical big decisions without getting advice." Plus, many executives believe that if they seek advice, they will be viewed as incapable of making decisions on their own. Research shows that people who seek too... View Details

Keywords: by Dina Gerdeman

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

field of behavioral economics, which economists usually think of as a "new" field, was in fact rigorously studying the very factors that Smith, arguably the "father" of modern-day economics, had always thought were View Details

Keywords: by Ann Cullen

May 2024
Article

Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms

By: Caroline Marra and Ariel D. Stern

Digital health technologies (DHTs) can enable more patient-centric therapeutic development by generating evidence that captures how patients feel and function, enabling decentralized trial designs that increase participant inclusivity and convenience, and collecting... View Details

Keywords: Health Care and Treatment; Technological Innovation; Product Development; Health Testing and Trials; Governing Rules, Regulations, and Reforms

Citation

Read Now

August 2017 (Revised July 2018)
Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai

In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details

Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry

Citation

Educators

Purchase

09 Aug 2016
First Look

August 9, 2016

lead to it, consequences for customers and for Target, and the company's response. Additionally, the case discusses the role of management and the board of directors in cyber security at Target. Target's board of directors was subject to intense View Details

Keywords: Sean Silverthorne

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

together. Mastering the design and management of teams will become an even more critical focus—or more accurately, mastering what I have called teaming—working in flexible groups with shifting membership, often from different locations,... View Details

Keywords: by Dina Gerdeman

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

Unilever's market positions in detergents. The attempts to find more profitable growth opportunities through innovation, in products as diverse as fresh dairy and feminine hygiene, largely came to naught, as did attempts to buy into the fast-growing personal View Details

Keywords: by Geoffrey Jones; Consumer Products

25 May 2021
Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

increase their occupancy rates significantly, bringing their earnings more in line with the higher rental incomes of white hosts, according to a study coauthored by Shunyuan Zhang, an assistant professor in the Marketing Unit at Harvard Business School. Zhang’s... View Details

Keywords: by Lane Lambert; Technology; Accommodations

17 Jun 2015
Lessons from the Classroom

Excellence Comes From Saying No

comic strip. Another wrote a personal essay about her struggles to overcome the stereotype of being the "Shy Asian Girl." Another student, who came from a retail background, wrote an open letter to clothing store Abercrombie & Fitch about why "It's... View Details

Keywords: by Michael Blanding

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

at a critical point in the organization's evolution with a mandate to grow the specialty medications business; however, the skills and capabilities needed to market and sell specialty medications were considerably different than those... View Details