Credit Card - Publications - Faculty & Research

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

agree" confirmations, it's all too easy to press an extra button that purportedly accepts one of these offers, without realizing that the offer actually carries a charge of $15 per month or more. Notably, these offers obtain consumers' View Details

Keywords: by Martha Lagace; Transportation

01 Jun 2014
News

Ask the Expert: Braving an Insecure New World

more private letter, to choosing to use a credit card rather than cash for our purchases. Make no mistake: Big Data knows more about you than Big Brother ever will! Data-driven innovation to improve the... View Details

Keywords: cybersecurity; Information

28 May 2019
News

Ask the Expert: In Security

Illustration by Taylor Callery Remember a decade ago, when the main cybersecurity worry was a retail breach of credit card information? “Obviously that still happens,” says Chris Young (MBA 2003), CEO of the... View Details

Keywords: Jen McFarland Flint; cybersecurity

01 Jun 2011
News

Students Start-Ups Tap New HBS Fund

women to keep track of health data. Rewardly (Aleem Mawani, MBA ’11, and Jasen Kimis): A rewards program that works with customers’ existing credit cards wherever they make purchases. UpStart (Sarah Dillard,... View Details

Keywords: awards

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

Citation

Educators

Purchase

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

Web

Collection Highlights | Baker Library

Collection Highlights R.G. Dun & Co. Credit Report Volumes Credit reports created by America's first commercial reporting agency. This collection is an invaluable resource for understanding the business,... View Details

Web

Gallery - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade... View Details

Web

Protecting Yourself Against Phishing | Information Technology

or your credit card information could be stolen! Other times they do this by offering free stuff (like coupons for a food truck). Claiming to be Someone Else You're much more likely to click on a link or... View Details

02 Jun 2011
News

Serious Fun

that teach different aspects of financial literacy. Celebrity Calamity focuses on the ins and outs of credit card debt; Farm Blitz: teaches users about debt, savings, and compound interest; Bite Club, billed... View Details

Keywords: Julia Hanna; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services

Web

A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

banking and credit card transactions, and 68% would agree to the adoption of a national identification system for all U.S. citizens. Clearly, the behavior of U.S. citizens and those circulating among them... View Details

Keywords: by James Heskett

01 Jun 2005
News

Mookerjee Picked as First Director of New HBS India Research Center

build the Asian credit card business for Capital One. Commenting on his new position, Mookerjee looks forward to facilitating research projects in his home country. “It’s the right time to look at India... View Details

Keywords: HBS; India Research Center; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2015
News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

new feelings. I have tons of Hello Kitty—T-shirts, shoes, stationery, a PC, a mobile phone. I use a Hello Kitty credit card and checkbook. My favorite Sanrio characters are Mr. Men and Little Miss—I grew up... View Details

Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Special Design Services; Professional Services

01 Feb 2000
News

Breaking Down Barriers: The Electronic Wallet

partnership with financial institutions such as MBNA, Capital One, Wells Fargo, and Providian. These firms offer the Brodia online shopping service as part of the credit card and banking services. By typing... View Details

Keywords: Judith A. Ross

Web

Awards | Social Enterprise | Harvard Business School

accompanied by original itemized receipts or invoices that at a minimum include: student name, date of purchase, item purchased, amount paid, and if appropriate, method of payment. Expenses paid by credit View Details

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

multiplies, the differences between them start to become increasingly trivial.” The truth of the matter is, my father never had to choose a credit card affiliation out of a deluge of View Details

Keywords: by Sarah Jane Gilbert

Web

The Art of American Advertising: 1865 - 1910