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  • September 1994 (Revised May 1995)
  • Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
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Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)
  • 24 Jul 2000
  • Research & Ideas

Linking the Globe: The Role of Media and Communications

CEO Peter Job from the U.K. and the panel's moderator, HBS Professor Debora Spar, for a look at the critical role of the media industry in how today's global information revolution plays out. "The media industry," said Spar in... View Details
Keywords: by Kenneth Liss; Information; Publishing; Journalism & News; Media & Broadcasting
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; North and Central America; Asia; Europe
  • September 2013
  • Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Asia; Taiwan; Europe; United States
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Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
  • 04 Feb 2014
  • First Look

First Look: February 4

These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this... View Details
Keywords: Sean Silverthlorne
  • October 2010
  • Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman
Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details
Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations
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Kaplan, Robert S., and Allen S. Grossman. "The Emerging Capital Market for Nonprofits." Harvard Business Review 88, no. 10 (October 2010).
  • August 2019 (Revised March 2022)
  • Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Insurance Industry
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Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
  • April 2009 (Revised January 2011)
  • Case

Gucci Group: Freedom within the Framework

By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain
Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry
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Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079, April 2009. (Revised January 2011.)
  • October 2009
  • Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld
Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details
Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Telecommunications Industry
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Hill, Linda A., and Alison Berkley Wagonfeld. "Digital Chocolate." Harvard Business School Case 410-049, October 2009.
  • March 2016 (Revised March 2022)
  • Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Insurance Industry
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Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Teaching Note 916-049, March 2016. (Revised March 2022.)
  • 2011
  • Teaching Note

China Merchants Bank in Transition (TN)

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao
This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details
Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; China; Banking; Information Technology; Banking Industry; China
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McFarlan, F. Warren, Guoqing Chen, and Ziqian Zhao. "China Merchants Bank in Transition (TN)." Tsinghua University Teaching Note, 2011.
  • March 2024
  • Teaching Note

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details
Keywords: AI and Machine Learning; Entrepreneurship; Innovation and Invention; Government Administration; Transportation Industry; Transportation Industry
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Teaching Note 824-189, March 2024.
  • June 1989 (Revised May 1993)
  • Case

Rossin Greenberg Seronick & Hill, Inc. (A)

By: John A. Quelch
Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details
Keywords: Ethics; Marketing; Advertising; Advertising Industry; New England
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Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (A)." Harvard Business School Case 589-124, June 1989. (Revised May 1993.)
  • 2011
  • Case

China Merchants Bank in Transition

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao
This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details
Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; Information Technology; Banking Industry; China
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McFarlan, F. Warren, Guoqing Chen, and Ziqian Zhao. "China Merchants Bank in Transition." Tsinghua University Case, 2011.
  • 24 May 2013
  • Working Paper Summaries

Improving Store Liquidation

Keywords: by Nathan Craig & Ananth Raman; Retail
  • March 1990 (Revised October 1999)
  • Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Advertising Industry
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Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

potential amount of money that could be devoted to venture capital." Although little has been written about Doriot to date, he was one of the 20th-century's visionary thinkers. Based on his personal background and intellectual breadth, he quickly grasped the... View Details
Keywords: by Spencer E. Ante
  • January 2015
  • Case

Burberry in 2014

By: Anita Elberse
In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details
Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Great Britain
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Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
  • October 2001 (Revised November 2001)
  • Background Note

Running and Growing the Small Company: Course Overview

Addresses challenges facing managers, presidents, and owners in generating and sustaining superior performance, especially as a company broadens its mix of goods and services, increases the volume of its sales, and enlarges the size of its workforce. The critical... View Details
Keywords: Business or Company Management; Talent and Talent Management
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Spear, Steven J. "Running and Growing the Small Company: Course Overview." Harvard Business School Background Note 602-077, October 2001. (Revised November 2001.)
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