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Show Results For
- All HBS Web
(4,307)
- People (11)
- News (1,081)
- Research (2,526)
- Events (13)
- Multimedia (35)
- Faculty Publications (988)
- Web
Marketing Curriculum - Faculty & Research
show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context... View Details
- Web
How Student-Proposed Internships Can Create Value - Recruiting
Insights & Advice 20 May 2025 How Student-Proposed Internships Can Create Value tag Summer Internships Some HBS students take an entrepreneurial approach to their summer internship search—identifying organizations they admire, networking... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 2010
- Working Paper
Corporate Governance and Internal Capital Markets
We exploit an exogenous shock to corporate ownership structures created by a recent tax reform in Germany to explore the link between corporate governance and internal capital markets. We find that firms with more concentrated ownership are less diversified and have... View Details
Keywords: Cost vs Benefits; Capital Markets; Corporate Governance; Taxation; Ownership; Performance Efficiency; Diversification; Germany
Sautner, Zacharias, and Belen Villalonga. "Corporate Governance and Internal Capital Markets." Harvard Business School Working Paper, No. 10-100, May 2010.
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Original Article About fifteen years ago, an academic friend from France noticed the impact of Minitel on French consumer behavior. He noted that consumers were increasingly using the pathbreaking electronic directory created by France... View Details
Keywords: by James Heskett
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
created sustained success. The Visionary: PepsiCo’s Indra Nooyi India-born Indra Nooyi immigrated to the United States in 1978 to study at Yale University. She joined PepsiCo in 1994 and rose rapidly through its ranks. When she was named... View Details
U.S. Monetary Policy and Emerging Markets Credit Cycles
Foreign banks’ lending to firms in emerging market economies is large and denominated predominantly in U.S. dollars. This creates a direct connection between U.S. monetary policy and EME credit cycles. We estimate that over a typical U.S. monetary easing cycle, EME... View Details
- 20 Aug 2020
- Blog Post
“Business as Usual, In a Different Way” – Creating an Impactful Remote Internship at Actis
For Nikki Mason, Rachael Henley, and their team at Actis, it was never a matter of if they should continue their Global Summer Associate Programme in 2020, but how they would do it well. The Actis Internship Program Actis is a global emerging View Details
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
fills a void by making the market between, on the one hand, thousands of producers of goods and services and on the other, big-box retailers and many others in the United States that want to source from emerging markets. Li & Fung... View Details
Keywords: by Martha Lagace
- Web
Creating the Modern Financial System - Course Catalog
HBS Course Catalog Creating the Modern Financial System Course Number 1160 Professor David Moss Spring; Q3Q4; 3.0 credits 27 Sessions (with some reserved for paper preparation), 2-hour class sessions Paper View Details
- 21 Feb 2018
- News
Bon Secours and Mercy Health Merger Creates Regional Hospital Giant
- 27 Feb 2017
- News
How Ford will create a new generation of driverless cars
- June 2020
- Article
U.S. Monetary Policy and Emerging Market Credit Cycles
By: Falk Bräuning and Victoria Ivashina
Foreign banks’ lending to firms in emerging market economies (EMEs) is large and denominated predominantly in U.S. dollars. This creates a direct connection between U.S. monetary policy and EME credit cycles. We estimate that over a typical U.S. monetary easing cycle,... View Details
Keywords: Global Business Cycle; Monetary Policy; Reaching For Yield; Money; Policy; Credit; Emerging Markets
Bräuning, Falk, and Victoria Ivashina. "U.S. Monetary Policy and Emerging Market Credit Cycles." Journal of Monetary Economics 112 (June 2020): 57–76.
- November 2022
- Teaching Note
Proximie: Using XR Technology to Create Borderless Operating Rooms
By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
process better, they looked at the emergence of modern Indian art as a category in the international fine art market between 1995 and 2007. Before 1995, fine art was produced in India but there was little demand largely because Indian art... View Details
Keywords: by Sean Silverthorne
- December 2005 (Revised April 2010)
- Teaching Note
Leerink Swann & Co.: Creating Competitive Advantage (TN)
By: Boris Groysberg and Andrew N. McLean
- May 2015 (Revised September 2015)
- Case
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States
Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.)
- 09 Mar 2013
- News
India Can Educate the World and Create Jobs
- 01 Jun 2002
- News
Africa Business Conference Creates Ongoing Forum for Change
senior associate dean for International Development, welcomed the SRO crowd in Aldrich with a smile, noting, “I'm very pleased with our market share.” Despite the challenges posed by a developing infrastructure and bouts of political... View Details