Publications

February 1997
Case

Transportation Displays, Incorporated (D): Exiting from a Successful Restructuring

By: Stuart C. Gilson, Vincent Hemmer, Eric Rahe, David Shorrock and Stephen Voorhis

Following a successful corporate turnaround and, more recently, a leveraged recapitalization, management of a highly profitable, fast--growing outdoor advertising company must consider alternative ways to harvest cash flow from the company without jeopardizing the... View Details

Keywords: Restructuring; Capital; Cash Flow; Profit; Taxation; Private Ownership

September 1996 (Revised September 1999)
Case

Mobil USM&R (A): Linking the Balanced Scorecard

By: Robert S. Kaplan

The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details

Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry

October 1995 (Revised September 1996)
Case

Dell Computer Corporation

By: Das Narayandas and V. Kasturi Rangan

Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details

Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry

May 1995 (Revised April 1998)
Case

AT&T Paradyne

By: Robert S. Kaplan

A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details

Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry

December 1993 (Revised April 2006)
Case

Marriott Corporation (A)

By: Lynn S. Paine and Charles A. Nichols

Marriott Corp.'s chairman and CEO must decide whether to recommend a restructuring of the company to the board of directors. The proposal he is considering would split the Marriott Corp., a premier hotel developer, owner, and manager, into two separate companies by a... View Details

Keywords: Business or Company Management; Restructuring; Governing and Advisory Boards; Decision Making; Ethics; Management Teams; Business and Shareholder Relations; Accommodations Industry

October 1993 (Revised September 1996)
Case

BANC ONE - 1993

By: Hugo Uyterhoeven and Myra M. Hart

From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details

Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States

August 1993 (Revised April 1997)
Case

Southwest Airlines: 1993 (A)

By: James L. Heskett and Roger H. Hallowell

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details

Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States

April 1993 (Revised October 1995)
Case

ALZA and Bio-Electro Systems (A): Technological and Financial Innovation

By: Josh Lerner and Peter Tufano

To develop the next generation of risky products, ALZA, a mature and profitable biotechnology firm specializing in drug delivery systems, must raise $40 million. Organizational constraints and competitive concerns demand that the work be done inside the firm. However,... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Business Subsidiaries; Decision Choices and Conditions; Corporate Finance; Biotechnology Industry; Medical Devices and Supplies Industry

February 1992 (Revised January 1996)
Supplement

Birds Eye and the U.K. Frozen Food Industry (B)

By: David J. Collis

Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case. View Details

Keywords: Stock Shares; Adoption; Business Strategy; Corporate Strategy; Vertical Integration; Food and Beverage Industry; United Kingdom

March 1991 (Revised July 1993)
Case

Kyocera Corp.

By: John P. Kotter

Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details

Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Electronics Industry

July 1988 (Revised May 1989)
Background Note

On the Economics of a Parking Garage

By: David E. Bell

Introduces notions of cash flow, net present value, and internal rate of return by estimating the profitability of a parking garage. View Details

Keywords: Business Earnings; Corporate Finance; Auto Industry; Service Industry

Find at Harvard

June 1987
Supplement

B-W Footwear: Interview with Robert Siff, President, and Lawrence Siff, Video

By: David B. Yoffie

B-W Footwear's CEO and his son discuss questions of management succession and recent moves to bolster their profitability. View Details

Keywords: Profit; Management Succession; Corporate Strategy

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (A)

By: Robert J. Dolan

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany