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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Next Campaign Describes how a former public official became an advocate who started a nonprofit organization after losing her campaign for governor. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

countries between 1985 and 2000, we find that the growth effects of FDI increase when we account for the quality of FDI. Download the paper: http://www.hbs.edu/research/pdf/07-072.pdf How Well Do Social Ratings Actually Measure Corporate... View Details
Keywords: Martha Lagace
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at the core of the new corporate strategy, alongside... View Details
Keywords: Sean Silverthorne
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

and Sugata Roychowdhury Abstract We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign... View Details
Keywords: Martha Lagace
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

displace incumbents. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Cases & Course Materials AFL-CIO: Office of Investment and Home Depot Harvard Business School Case 407-097 Describes the AFL-CIO: Office of Investments activities in their View Details
Keywords: Martha Lagace
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

remedies, and between discrete campaigns and continuous processes for managing retention. We identify several areas of research where further investigation will significantly enhance retention management. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

The Wise Leader Authors:Ikujiro Nonaka and Hirotaka Takeuchi Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their View Details
Keywords: Sean Silverthorne
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed managers on both the client and agency sides to reconstruct how... View Details
Keywords: by Manda Salls
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

disclosed, reducing consumer privacy. Consumers benefit from intense competition, but often through lower prices or subsidies, rather than through reduced disclosure of their information. Consumers are more in tune than ever with View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55322 forthcoming Journal of Financial Economics Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D. Shaffer, and... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

Politics we observe firms working more closely with NGOs and other special interest groups to preempt unfavorable policy choices, react swiftly to crises, and proactively develop socially responsible strategies. In Public Politics, firms have become increasingly... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2014
  • First Look

First Look: September 2

consumer behavior. Publisher's link: http://ezp-prod1.hul.harvard.edu/login?url=http://dx.doi.org/10.1007/s11002-014-9306-1?nosfx=y   Working Papers The Consequences of Mandatory Corporate Sustainability Reporting: Evidence from Four... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

multinational corporations in six main world regions: Asia, Europe, India, Latin America, North America, and Oceania (N = 5,852). Consistent with our theorizing, we found cross-cultural evidence that reward satisfaction promoted greater... View Details
Keywords: Dina Gerdeman
  • 29 Sep 2009
  • First Look

First Look: September 29

provide indirect evidence as to why firm managers may cater to the demand for dividends from local seniors. Overall, these results suggest that the composition of a firm's investor base affects corporate policy choices. Download the paper... View Details
Keywords: Martha Lagace
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

which started in the late 1940s as a short-haul, intrastate airline based in San Diego, provided a model for Southwest. The former director of corporate communications for PSA maintains that Southwest personnel were trained by PSA in... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

Schwartz Abstract—Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has... View Details
Keywords: Sean Silverthorne

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