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Show Results For
- All HBS Web
(4,083)
- People (21)
- News (1,058)
- Research (2,056)
- Events (29)
- Multimedia (34)
- Faculty Publications (1,253)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 04 Jan 2017
- Working Paper Summaries
Historical Change and the Competitive Advantage of Firms: Explicating the 'Dynamics' in the Dynamic Capabilities Framework
Keywords: by Geoffrey Jones and R. Daniel Wadhwani
Max H. Bazerman
Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at the Harvard Business School. His recent books... View Details
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details
Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
Maria P. Roche
Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details
- November 2022 (Revised March 2024)
- Case
Northvolt: Building Batteries to Fight Climate Change
In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in... View Details
Keywords: Batteries; Climate Change; Factories, Labs, and Plants; Green Technology; Mission and Purpose; Goals and Objectives; Corporate Social Responsibility and Impact; Green Technology Industry; Battery Industry; Sweden; Europe
Serafeim, George, Debora L. Spar, P. Tufano, and Julia M. Comeau. "Northvolt: Building Batteries to Fight Climate Change." Harvard Business School Case 323-042, November 2022. (Revised March 2024.)
- March 1999 (Revised July 1999)
- Case
Dana-Farber Cancer Institute, The
By: Richard M.J. Bohmer and Ann Winslow
Describes the death of a cancer patient in one of the nation's premier cancer treatment centers and examines the organizational and process characteristics that may have contributed to the medical error. View Details
Keywords: Health Care and Treatment; Quality; Service Operations; Management Practices and Processes; Business Processes; Failure; Health Industry
Bohmer, Richard M.J., and Ann Winslow. "Dana-Farber Cancer Institute, The." Harvard Business School Case 699-025, March 1999. (Revised July 1999.)
Tiona W. Zuzul
Tiona Zuzul is an Associate Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions, a PhD seminar in Strategy Research Development, and contributes to various executive education programs. Professor Zuzul studies how leaders’... View Details
- 2010
- Book
One Report: Integrated Reporting for a Sustainable Strategy
By: Robert G. Eccles and Michael Krzus
"One Report" refers to an emerging trend in business taking place throughout the world where companies are going beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and integrating both into a single... View Details
Eccles, Robert G., and Michael Krzus. One Report: Integrated Reporting for a Sustainable Strategy. New York: John Wiley & Sons, 2010. (Winner of PROSE Award for Excellence in Business, Finance & Management "For Professional and Scholarly Excellence" presented by Association of American Publishers.)
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, chair of the highly diversified Godrej Group in India, describes the founding of the company by Ardeshir and Pirojsha Godrej, its beginnings as a lock-making concern, and its founders hope that it... View Details
- January 2016
- Case
SAP SE: Autism at Work
By: Gary P. Pisano and Robert D. Austin
This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief... View Details
Keywords: Software; Human Resource Management; Diversity Management; Germany; Selection and Staffing; Innovation and Management; Applications and Software; Recruitment; Diversity; Information Technology Industry; Germany
Pisano, Gary P., and Robert D. Austin. "SAP SE: Autism at Work." Harvard Business School Case 616-042, January 2016.
- Program
Program for Leadership Development
Summary Innovative companies know that long-term success requires a pipeline of visionary leaders who can help build and secure a competitive edge. The Program for Leadership Development (PLD) prepares emerging executives to become more effective influencers who can... View Details
- 02 Sep 2019
- Working Paper Summaries
Legislators' Response to Changes in the Electorate: The Great Migration and Civil Rights
- 27 Apr 2012
- Other Presentation
Regional Competitiveness and the Role of Business
This presentation was prepared with the assistance of Professors Jorge Ramirez-Vallejo and Niels Ketelhohn. The author is grateful for their important contribution to this research. View Details
Porter, Michael E. "Regional Competitiveness and the Role of Business." Sintonía, Universidad Popular Autónoma del Estado de Puebla, Puebla, Mexico, April 27, 2012.
- 03 Mar 2017
- Working Paper Summaries
Cooperative Strategic Games
- 04 Feb 2020
- Video
Dr. Elizabeth Mary Okelo
Mary Okelo, who pursued a successful career as an executive of Barclays Bank In Kenya before founding the only women’s bank in Africa and the Makini schools system, explains how important it is for businesses... View Details
Hise O. Gibson
Hise Gibson graduated from West Point, where he was a member of the Division-1A Army football team. Following graduation, he commissioned in the US Army as an Aviation Officer in the UH60 Blackhawk Helicopter. He served with distinction in various command and staff... View Details