Publications

September 1971
Background Note

Note on the Consumer Electronics Industry

October 1978
Background Note

A Note on Consumer Market Segmentation

Introductory note on the concept of market segmentation and its processes. View Details

Keywords: Markets; Segmentation

Educators

March 1987 (Revised June 1993)
Supplement

Toshiba Consumer Products (UK) Ltd. (D)

August 1990 (Revised September 1990)
Background Note

Environmental Update: Consumer and Shareholder Influence

August 2002
Article

Consumer Control and Empowerment: A Primer

By: Luc Wathieu, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John T. Gourville, A.V. Muthukrishnan, Nathan Novemsky, Rebecca Ratner, Klaus Wertenbroch and George Wu

28 Jul 2010
News

Wrongful dismissal; consumers like underdogs, too

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

September 2018
Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca

Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details

Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce

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October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

Read Now

24 Sep 2015
News

After Volkswagen fallout, can consumers trust anything companies say?

1980
Chapter

Measuring Consumer Satisfaction Through Survey Research

By: J. Quelch and S. Ash

13 Sep 2010
News

The Consumer Appeal of Underdog Branding

17 Nov 2009
News

HBS Faculty on Holiday Consumer Spending

Keywords: Professors Nancy Koehn and Rajiv Lal

Fast Answer

Producer Price Index / Consumer Price Index

Where can I find the Producer Price Index or Consumer Price Index for the U.S. and other countries? Producer Price Index (PPI) U.S.: Producer Price Indexes from the Department of Labor Bureau of Labor Statistics. ... View Details

January 2012
Teaching Note

Best Practice in Consumer Packaged Goods Management

By: Rebecca M. Henderson and Ryan Johnson

Keywords: Consumer Products Industry

March 2025
Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell

Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details

Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception

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October 1999 (Revised March 2000)
Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott

In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details

Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry

Educators