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- Faculty Publications (58)
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- All HBS Web (414)
- Faculty Publications (58)
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
- 24 Oct 2012
- Research & Ideas
Want People to Save More? Send a Text
Surprisingly, the higher-interest rate option had little impact on savings, neither with the amount saved nor by inspiring participants to move over savings from preexisting accounts. "Our survey evidence suggests that many... View Details
Keywords: by Kim Girard
- 01 Sep 2016
- News
The Big Business of Little Loans
peer-to-peer (P2P) organizations—are redefining the market: In the United States, 22 percent of businesses with revenues between $100,000 and $1 million turn to online lenders for loans, and 30 percent of even smaller businesses go online for loans, according to a 2015... View Details
Keywords: Nancy Miller
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
almost as soon as you land in-country.” After living and working abroad and in the United States, Mette Andersen (MBA 2018) appreciated experiencing a new culture in a growing Latin American economy. Her team’s assignment—observing ticket-buying transactions and View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
"Research" will limit the results to recent market, industry and sector reports. Also, a good source for news. S&P NetAdvantage S&P Industry Surveys cover industry trends, forecasts, major players and market... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- Fast Answer
Book publishing industry
(reading books and published content by type of device, etc). Technavio: Reports on a variety of global industries including publishing. Examples of reports: Global Consumer Book Publishing, E-books Market, Global Content... View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
conditions under which such systems were or were not beneficial to the manufacturer.” Interviewing leading VMI-experienced manufacturers and retailers, Kulp identified information transfer as a potential trouble spot. Her insights were supported by View Details
Keywords: Laura Singleton (MBA 1988)
- Fast Answer
Stock Pitching: company, industry and market research
Industry Surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics. Click on the "Markets" tab on the top menu bar. From the pop-up window, select "Industry... View Details
- 04 Aug 2014
- Op-Ed
Why Small-Business Lending Is Not Recovering
self-employed person declined 19 percent in real terms between 2007 and 2010, according to the Federal Reserve's Survey of Consumer Finances. And a survey by the National... View Details
- 01 Jun 2009
- News
IXP 2009
and post-IXP surveys indicate that students are more than satisfied with the program. “Getting global exposure was a top priority for my time in B-School,” wrote one participant. “HBS’s investment in these programs is a truly outstanding... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
- Web
Marketing - HBS Online
hrs/week Enroll by March 27 $1,850 Certificate New Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Enroll by April... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
audiences find someone. In my survey of 1,500 respondents aged 13 to 18, the top five celebrities were YouTube stars. The challenge for older generations will be to move beyond the idea that taking selfies, for example, is silly and... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
company located in eight countries. “With close to 800 interviews conducted in a variety of languages, more than 3,500 survey results, and thousands of pages of archival material, a project of this scope would have been nearly impossible... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
example, in a February 2012 survey by the Pew Research Center, 73 percent of 2,253 adult respondents answered they would not be OK with a search engine (such as Google) keeping track of their searches and using the results to personalize... View Details
Keywords: by Carmen Nobel
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
software, approach the received wisdom with caution. Our survey of firms regarding the costs of different types of software suggests that some of the commonly accepted patterns about the differences in costs and benefits between these two... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
an algorithm to estimate the quality of life in the neighborhood on a ongoing basis and see how that quality changes over time,” says Luca. “This can be especially valuable for cities that have detailed survey data coming in every few... View Details