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- All HBS Web (340)
- Faculty Publications (122)
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- 25 Oct 2016
- First Look
October 25, 2016
segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free evidence suggests that inventory... View Details
Keywords: Sean Silverthorne
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked, noting the huge scale and... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
Once a company grows large enough to scale, says Cespedes, it’s important that managers think strategically about segmenting its market, not just “partitioning” it into broad categories such as health care or financial services. Cespedes... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
empirical analysis shows that on average, NPEs appear to behave as opportunistic “patent trolls." NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as... View Details
Keywords: Carmen Nobel
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. The problem often is that their creators are using an ineffective market View Details
Keywords: by Staff
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
their laptops and cell phones. As we look ahead to the Summer Games in Beijing in 2008, that segment of the audience is going to be increasingly important. The flip side for TV executives is that all this will continue to reduce the... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details
Keywords: by Peter Jacobs
- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details
Keywords: Sean Silverthorne
- 19 Aug 2008
- First Look
First Look: August 19, 2008
factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
opportunities for new and creative concepts. Related to this, the consumer need for convenience will continue to explode and retailers will need to find solutions that solve problems for time-starved customers. While online retail of... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
Keywords: Martha Lagace
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
Millennials are disruptive bunch. The first generation to grow up with the internet, consumers born after 1980 are used to relying on technology and engineering to do almost everything—including shopping (Amazon), listening to music... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in View Details
Keywords: Dina Gerdeman
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg... View Details
Keywords: Dina Gerdeman
- 21 Oct 2014
- First Look
First Look: October 21
& Course Materials Harvard Business School Case 915-001 Pivots and Incentives at LevelUp LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will... View Details
Keywords: Sean Silverthorne
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne