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  • All HBS Web  (340)
    • News  (43)
    • Research  (273)
    • Events  (2)
  • Faculty Publications  (126)

Show Results For

  • All HBS Web  (340)
    • News  (43)
    • Research  (273)
    • Events  (2)
  • Faculty Publications  (126)
← Page 11 of 340 Results →
  • February 2003 (Revised April 2003)
  • Case

Brioni

By: David E. Bell
Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details
Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry
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Bell, David E. "Brioni." Harvard Business School Case 503-057, February 2003. (Revised April 2003.)
  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
  • Web

Black Business Leaders and Entrepreneurship | Baker Library

Help Center Black Business Leaders and Entrepreneurship How can I find underserved markets as a black entrepreneur? Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker... View Details
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

segment consumers into four different groups: Confident Rejecters, Cautious Optimists, Stoic Skeptics, and Stressed and Strained. The agency then created different messages for each one—for example,... View Details
Keywords: by Michael Blanding; Health
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • March 1999
  • Case

Eastman Kodak Company

By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
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Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
  • Fast Answer

Challenges and Opportunities in the Restaurant Industry

financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction.   Industry and Market Research   Market... View Details
  • 17 Nov 2015
  • News

How to Prepare for Shark Tank

soon as you agreed, you couldn’t talk to anyone about it," Stolar told the BostonInno news website. In fact, after agreeing to appear before the Sharks, the Unshrinkit duo did three months of intensive prep, then flew to Los Angeles for film and then wait, and wait, to... View Details
Keywords: Chemical Manufacturing; Manufacturing
  • 01 Aug 2002
  • News

Marilynn Davis (MBA '82)

in the middle of a recession, and we have seen a lot of changes,” noted Davis, who is now EVP and manager of the consumer banking segment at FleetBoston Financial Corporation. “We've spent our careers in a... View Details
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised February 2024.)
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2012
  • News

Alumni Book Briefs

marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging View Details
Keywords: Broadcasting (except Internet); Information
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer View Details
Keywords: Sean Silverthorne
  • Fast Answer

Black Business Leaders and Entrepreneurship

    Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book) Who we are: Blacks (book)... View Details
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to... View Details
Keywords: by Sean Silverthorne; Retail
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
  • 01 Oct 1998
  • News

Beyond the Numbers

Robinson in 1986 as assistant controller for their international consumer businesses, including bank cards and retail banking. His first task, he recalls, was to "take a look around and advise my boss what his group should be doing... View Details
Keywords: Eileen K. McCluskey
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days. Ario was originally focused on... View Details
Keywords: Dan Morrell
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products
  • December 2009 (Revised November 2012)
  • Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett
Teaching Note for [910405]. View Details
Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States
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Bartlett, Christopher A. "Global Wine War 2009: New World versus Old (TN)." Harvard Business School Teaching Note 910-412, December 2009. (Revised November 2012.)
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