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- Faculty Publications (70)
Show Results For
- All HBS Web (519)
- Faculty Publications (70)
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
wait for care. Patagonia lists the suppliers for each item on its website, while Southwest Airlines’ “transfarency” campaign pledges to save customers from hidden fees. After all, customers are already turning to Google searches and... View Details
Keywords: by Danielle Kost
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 25 Jan 2024
- Blog Post
Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures
Climate Stories Episode #15 – Hilton Augustine III - Finding and Funding Climate Technology Solutions Episode 15 of Climate Stories focuses on recent HBS alumnus, Hilton Augustine III. A veteran of consulting, electric vehicle manufacturing and venture investing, this... View Details
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
loyal customer is a big deal for others as well. It's important for those among us who believe that employee and customer loyalty are important determinants of businesses' growth and profitability. It may mean a lot for us as consumers as... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require... View Details
- Web
Harvard Business School
culminated in his role as COO, where he directed the historic merger of Price Waterhouse and Coopers & Lybrand. After retiring from PwC, Brittain founded the executive search and consulting firm Professional Resources on Demand. A... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details
Keywords: by Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the obvious conclusion that when faced with major purchases that require negotiation, consumers can obtain great value by searching for and improving their BATNA. This advice is easy to follow, and can... View Details
Keywords: by Max H. Bazerman
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
to adapt it to an online environment,” says Ngwe. Their study gauges the effect of so-called search frictions that make it harder to find discounted items or require additional clicks by consumers to find... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
brick-and-mortar retail, specifically in the form of large-scale shopping malls, is still the dominant venue for consumer purchases in the developed world. Large-Scale Demand Estimation with Search Data This... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
convenience. It’s the advertisers who pay the freight for Google’s search services. Defining markets, identifying consumers, and tracing the impact of high tech intercompany “deals” on competition and resulting costs for View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details
- Career Coach
Michelle Antonio
career goals and creating actionable job search strategies. Drawing upon her diverse career paths in MBA recruiting, consulting and marketing, Michelle offers career advice and perspective based on her 15 years of experience as a career... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which... View Details
- 02 Feb 2016
- Blog Post
A Summer Internship in General Management
summer at a consumer packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel that the additional granularity this gave me is a great... View Details
Keywords: Consumer Products / Retail
- Fast Answer
FIELD Global Immersion Resources: Taiwan
keyword and geography keywords in search (ex: commodities Taiwan). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details
- Fast Answer
FIELD Global Immersion Resources: Thailand
restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or... View Details