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- Faculty Publications (69)
Show Results For
- All HBS Web (511)
- Faculty Publications (69)
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the obvious conclusion that when faced with major purchases that require negotiation, consumers can obtain great value by searching for and improving their BATNA. This advice is easy to follow, and can... View Details
Keywords: by Max H. Bazerman
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
to adapt it to an online environment,” says Ngwe. Their study gauges the effect of so-called search frictions that make it harder to find discounted items or require additional clicks by consumers to find... View Details
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
brick-and-mortar retail, specifically in the form of large-scale shopping malls, is still the dominant venue for consumer purchases in the developed world. Large-Scale Demand Estimation with Search Data This... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
convenience. It’s the advertisers who pay the freight for Google’s search services. Defining markets, identifying consumers, and tracing the impact of high tech intercompany “deals” on competition and resulting costs for View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- Career Coach
Michelle Antonio
career goals and creating actionable job search strategies. Drawing upon her diverse career paths in MBA recruiting, consulting and marketing, Michelle offers career advice and perspective based on her 15 years of experience as a career... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which... View Details
- 02 Feb 2016
- Blog Post
A Summer Internship in General Management
summer at a consumer packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel that the additional granularity this gave me is a great... View Details
Keywords: Consumer Products / Retail
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland and... View Details
- Fast Answer
FIELD Global Immersion Resources: Taiwan
keyword and geography keywords in search (ex: commodities Taiwan). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details
- Fast Answer
FIELD Global Immersion Resources: Thailand
restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details
Keywords: by Jim Heskett
- Fast Answer
FIELD Global Immersion Resources: Vietnam
restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or... View Details
- Fast Answer
FIELD Global Immersion Resources: Finland
keyword and geography keywords in search (ex: restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details
- Fast Answer
FIELD Global Immersion Resources: Kenya
X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging market info, including company info, news and niche industry reports. ... View Details
- Career Coach
Jill Huggett
experience enables Jill to fully appreciate the many challenges one faces throughout their career. Jill's coaching style is realistic, practical and applicable. She coaches people to strive for the optimal outcome and persist until desired results are achieved. Jill... View Details
Keywords: Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance
- Fast Answer
FIELD Global Immersion Resources: Ghana
restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China")... View Details
- Fast Answer
FIELD Global Immersion Resources: Rwanda
business environment. See EIU's Rwanda dashboard. Search tips: go to Data Tool to download specific indicators of interest, including indicators relating to consumer consumption, income,... View Details