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  • All HBS Web  (2,030)
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  • All HBS Web  (2,030)
    • People  (3)
    • News  (356)
    • Research  (1,329)
    • Events  (13)
    • Multimedia  (4)
  • Faculty Publications  (460)
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  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords: Sean Silverthorne
  • 2014
  • Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Keywords: Strategy; Advertising
Citation
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Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when... View Details
Keywords: Dina Gerdeman
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer View Details
Keywords: Sean Silverthorne
  • Web

Negotiation, Organizations & Markets - Faculty & Research

explore these interactions through diverse approaches: Although many of us have training in economics, we also have members with backgrounds in social psychology, sociology, and law. NOM seeks to apply rigorous scientific methods to real-world problems -- producing... View Details
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/717445-PDF-ENG Harvard Business School Case 717-446 AKB48: Going Global? (B) Supplements the (A) case. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/717446-PDF-ENG Harvard Business School Case 617-062 ISRO:... View Details
Keywords: Sean Silverthorne
  • 06 May 2019
  • Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

to appeal to young would-be smokers. But corporate distrust runs so deep for some consumers that constructive dialogue is virtually impossible; consider vaccination skeptics who criticize Big Pharma’s influence, despite considerable View Details
Keywords: by Danielle Kost; Health
  • 18 Jul 2018
  • Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and Amira joined Facebook where she... View Details
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove... View Details
Keywords: Sean Silverthorne
  • Fast Answer

Stock Pitching: company, industry and market research

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Market research reports about... 
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  • June 2010 (Revised July 2011)
  • Teaching Note

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi
Teaching Note for 4217. View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding
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Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)." Harvard Business School Teaching Note 104-218, June 2010. (Revised July 2011.)
  • Web

Guidelines for Choosing Resources - Research Computing Services

will not pend as long as it doesn't consume more than the remaining 12 cores. If your work requires resources beyond these limits, please contact Research Computing Services (RCS) so that we can arrange... View Details
  • 31 Jan 2014
  • News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

December 2017 Journal of Creative Behavior In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

countries. Our results are close to those reported by the International Comparisons Program (ICP) in 2011 and the OECD in 2014 and can be used to obtain more up-to-date estimates of real consumption across countries without the need for View Details
Keywords: Sean Silverthorne
  • November 2017 (Revised July 2018)
  • Case

Royal Philips: Designing Toward Profound Change

By: Srikant M. Datar, Rajiv Lal and Caitlin N. Bowler
This case explores Royal Philips CEO Frans van Houten's bold use of design research to inform a critical strategic decision: Should Philips leave its storied lighting business behind in favor of complete focus on health technology and consumer lifestyle products?... View Details
Keywords: Design Research; Health Technology; Innovation; Design; Research; Decision Choices and Conditions; Strategy; Organizational Change and Adaptation; Transformation
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Datar, Srikant M., Rajiv Lal, and Caitlin N. Bowler. "Royal Philips: Designing Toward Profound Change." Harvard Business School Case 118-017, November 2017. (Revised July 2018.)
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders... View Details
Keywords: by Sean Silverthorne
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,... View Details
Keywords: Sean Silverthorne
  • Web

General Management Awards & Honors - Faculty & Research

Consumers for Health Care Choices. Lynn S. Paine : Recipient of the 2007 HBS Global Research Fellowship. 2006 Leemore S. Dafny : Received the Chairs' Core Course Teaching Award, Best Instructor for... View Details
  • 14 Feb 2017
  • News

Want to build better patient relationships? Take a page from consumer marketers, advises Harvard fellow

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