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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer View Details
Keywords: Sean Silverthorne
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,... View Details
Keywords: Sean Silverthorne
  • Web

Marketing Awards & Honors - Faculty & Research

2008 Association for Consumer Research (ACR) Conference on Gender, Marketing, and Consumer Behavior for the paper entitled "Defending the Markers of Hegemonic Masculinity:... View Details
  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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  • 2014
  • Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Keywords: Strategy; Advertising
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  • Web

General Management Awards & Honors - Faculty & Research

Consumers for Health Care Choices. Lynn S. Paine : Recipient of the 2007 HBS Global Research Fellowship. 2006 Leemore S. Dafny : Received the Chairs' Core Course Teaching Award, Best Instructor for... View Details
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/717445-PDF-ENG Harvard Business School Case 717-446 AKB48: Going Global? (B) Supplements the (A) case. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/717446-PDF-ENG Harvard Business School Case 617-062 ISRO:... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

strategies for the social media age, and launching a startup for a targeted audience. Students learn to analyze macro and micro economic data of an industry, synthesize consumer demographics and purchase behavior data, and create pro... View Details
Keywords: Dina Gerdeman
  • Web

Guidelines for Choosing Resources - Research Computing Services

will not pend as long as it doesn't consume more than the remaining 12 cores. If your work requires resources beyond these limits, please contact Research Computing Services (RCS) so that we can arrange... View Details
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
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  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords: Sean Silverthorne
  • Web

Research Links - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when... View Details
Keywords: Dina Gerdeman
  • Web

Negotiation, Organizations & Markets - Faculty & Research

occurring in the same paper. I will use my knowledge of behavioral ethics and my experience as a co-author on a fraudulent paper to explore changes that are needed to improve research integrity. About the Unit The NOM Unit seeks to... View Details
  • June 2010 (Revised July 2011)
  • Teaching Note

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi
Teaching Note for 4217. View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding
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  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

Gender-class differences are reflected in women’s employment beliefs and behaviors. Research integrating social class with gendered experiences in homes and workplaces deepens our understanding of the complex interplay between sources of... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2018
  • Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and Amira joined Facebook where she... View Details
  • 06 May 2019
  • Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

to appeal to young would-be smokers. But corporate distrust runs so deep for some consumers that constructive dialogue is virtually impossible; consider vaccination skeptics who criticize Big Pharma’s influence, despite considerable View Details
Keywords: by Danielle Kost; Health
  • 01 Dec 2016
  • News

Research Brief: So Many Sites, So Little Time

Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details