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Show Results For
- All HBS Web
(550)
- News (109)
- Research (382)
- Events (1)
- Multimedia (1)
- Faculty Publications (78)
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
motivation—are: Acquire. Obtain scarce goods, including intangibles such as social status. Bond. Form connections with individuals and groups. Comprehend. Satisfy our curiosity and master the world around us. Defend. Protect against... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- Web
Curriculum - Business & Environment
In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had... View Details
- 15 Mar 2011
- First Look
First Look: March 15
Authors:Michael I. Norton, Daniel Mochon, and Dan Ariely Abstract In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we... View Details
Keywords: Sean Silverthorne
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
iterative manner. To learn more, read 7 Successful Battle Strategies to Beat COVID-19 Euvin Naidoo, Senior Lecturer of Business Administration. Tip: Protect the core business and pivot to new opportunities The COVID-19 outbreak has... View Details
Keywords: by Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their marketing effort might not lead to a... View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
business customers than at end consumers. There are some that consumers are increasingly seeing, like Fair Trade coffee or "sustainably harvested" labels for seafood. In handmade rugs you can find a number of labeling schemes like... View Details
Keywords: by Martha Lagace
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
the context of luxury is just fascinating because on the one hand they seem very contradictory, luxury and sustainability. Luxury for many people is all about excessiveness and waste. “Such products do not feel luxurious to more ethically and environmentally concerned... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
centers of power for the pharmaceutical industry. A comparison of the United States and Germany in particular, and the United States and European Union more generally, suggests that how countries resolve tensions between protecting... View Details
Keywords: Martha Lagace
- Web
Winners & Runners-Up | New Venture Competition
Aggregates options for consumers to trade in or recycle unwanted electronics in a simple and efficient web platform. Business Track, 2009 CloudFlare Michelle Zatlyn Matt Prince Business Track Winner CloudFlare enables websites to... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
rather than creating the best content. Success comes not from making the "best" content, but from recognizing how content facilitates user connections; it comes not from protecting the value of content at all costs, but from... View Details
Keywords: Sean Silverthorne
- 18 Oct 2011
- First Look
First Look: October 18
environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste disposal service and... View Details
Keywords: Sean Silverthorne
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and Nuptials: The Emotional and... View Details
Keywords: by Dina Gerdeman
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details
Keywords: by Lane Lambert
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine experiments, we show that the noise introduced by RRTs can make respondents... View Details
Keywords: Dina Gerdeman
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
mean that implementing activities that protect the brand or attempting to update or modify the brand often meets with resistance internally. In some cases, highly decentralized organizations such as Médecins Sans Frontièrs [also known as... View Details
Keywords: by Manda Salls
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
risky products without the safeguards of consumer protection laws. Legalizing cannabis nationally would significantly reduce the space available to the illicit cannabis industry. By allowing interstate... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
- Web
The 20th Century Zeitgeist - Leadership
Rationing Influence: Medium-Low 50 1950 s 19 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60 1960 s 19 Great Society Consumer and environmental View Details
- 08 Feb 2023
- Op-Ed
Building an Inclusive Workplace? Prepare to Shield It from Economic Fears
underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the moral imperatives of confronting... View Details
Keywords: by Hise O. Gibson and Nicole Gilmore