Consumer Preferences - Publications - Faculty & Research

March 2022
Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar

We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details

Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce

29 May 2007
First Look

First Look: May 29, 2007

Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why View Details

Keywords: Martha Lagace

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products

Web

Entrepreneurial Management - Faculty & Research

support in unequal environments, preferring individual over collective bargaining. Second, union organizers strategically respond to inequality in ways that may preserve membership but limit redistribution, such as shifting their campaign... View Details

Web

Business, Government & the International Economy - Faculty & Research

we document are driven by imports, rather than exports, and by integration with democratic partners that account for a larger share of a country’s trade in institutionally intensive, cultural, and consumer goods, as well as in goods that... View Details

Web

Podcast - Business & Environment

changes consumer behavior, and how data, technology and behavioral science underpin their service design. Fabian also discusses the evolving regulatory landscape, including Germany’s reuse mandates and emerging municipal single-use taxes.... View Details

17 Jul 2007
First Look

First Look: July 17, 2007

Preferences and Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between the preferences people... View Details

Keywords: Martha Lagace

24 Oct 2006
First Look

First Look: October 24, 2006

improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating on the consensus forecasting approach around which the process revolves. Our... View Details

Keywords: Sean Silverthorne

09 Feb 2024
HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

be wary of the drugs and prefer the alternative models. Lambert: So new drugs like Ozempic and Wegovy really are going to change the weight loss industry? Herzlinger: Yes. They’re helpful, no question. But don’t get stars in your eyes.... View Details

Keywords: by Lane Lambert; Health; Pharmaceutical

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

include the founders and leaders of organizations such as Google and Facebook. Their business models are centered around the exchange of a “free” service for free information about us that can later be combined with other data and sold. They regard users not as View Details

Keywords: by James Heskett; Consumer Products; Consumer Products

22 Feb 2021
Blog Post

I Found My Future at HBS and You Can Too

community’s lifeblood sat dormant along the banks of the Ohio River. Consumed by poverty, the soft bigotry of low expectations had crept into the social construct, sentencing families in underserved communities like mine to a lifetime of... View Details

01 Oct 2012
Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the View Details

Keywords: by Dina Gerdeman

Web

Behavioral Finance & Financial Stability

households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to consume of 23% for the bottom 50% of the wealth distribution and about 3% for the top 30% of the wealth distribution. Household... View Details

25 Mar 2014
First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details

Keywords: Sean Silverthorne

Web

Technology & Innovation - Faculty & Research

comfort with botsourcing when jobs are framed as requiring cognition versus emotion; (3) people will express more comfort with botsourcing for jobs that do require emotion if robots appear to convey more emotion; and (4) people prefer to... View Details

24 Jul 2000
Research & Ideas

Value Maximization and Stakeholder Theory

consuming their economic rents in this manner. Enlightened Stakeholder Theory Enlightened stakeholder theory is easy to explain. It can take advantage of most that stakeholder theorists offer in the way of processes and audits to measure... View Details

Keywords: by Michael C. Jensen

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

strategies firms should employ to navigate the COVID-deaccession crisis. We now provide five customer-centric principles for firms to deploy. Expand your digital footprint. Companies need to adjust to the new reality that customers prefer... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

Web

Human Behavior & Decision-Making - Faculty & Research

others who earn a higher pay rate. Our results suggest that low pay rates are, in and of themselves, unlikely to promote dishonesty. Instead, it is the salience of upward social comparisons that encourages the poorly compensated to cheat. 2014 Article Investors View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details

Keywords: by Sean Silverthorne

Publications