Consumer Power - Publications - Faculty & Research

2000
Book

Competitive Environmental Strategy: A Guide to the Changing Business Landscape

By: Andrew J. Hoffman

Environmental concerns can greatly affect business success, regardless of whether a business person or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on... View Details

Keywords: Competitive Strategy; Environmental Management; Social Issues; Organizational Change and Adaptation

Citation

Find at Harvard

Purchase

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth M. Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

Citation

Educators

October 2022
Exercise

Shanty Real Estate: Confidential Information for Homebuyer 1

By: Michael Luca, Jesse M. Shapiro and Nathan Sun

Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details

Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry

Citation

Purchase

March 2010 (Revised September 2010)
Case

TeamLease: Putting India to Work (Il) Legally

By: Tarun Khanna and Anjali Raina

This case focuses on the growth dilemmas facing Manish Sabharwal, co-founder, TeamLease Services Pvt. Ltd. TeamLease is a human resource outsourcing and temp staffing company located in India, which has grown rapidly from 2002 to 2009. Set in the context of the highly... View Details

Keywords: Entrepreneurship; Employment; Human Capital; Lawfulness; Leadership; Growth and Development Strategy; Demand and Consumers; Power and Influence; Employment Industry; India

Citation

Educators

Purchase

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details

Keywords: by Dina Gerdeman; Consumer Products

18 Sep 2012
First Look

First Look: September 18

as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From my research, we see when a mismatch is most likely to occur between... View Details

Keywords: Sean Silverthorne

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

10 Mar 2009
First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details

Keywords: Martha Lagace

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet... View Details

Keywords: by Julia Hanna; Consumer Products

23 Apr 2013
First Look

First Look: April 23

"structural breaks"-privatization, for example, or globalization-and assess why powerful actors across countries behaved similarly or differently in terms of network properties and corporate governance. Publisher's link:... View Details

Keywords: Sean Silverthorne

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

gerontocracy. What if John Hartford had had a son who was bound and determined that he could post a better record at the company than his father did? That is what happened at IBM. Thomas J. Watson Sr. had built IBM from a motley collection of cats and dogs into a... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

24 Jun 2009
Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

Citation

Find at Harvard

Register to Read

17 Nov 2009
First Look

First Look: Nov. 17

Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative... View Details

Keywords: Martha Lagace

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps managers think through... View Details

Keywords: by Sean Silverthorne

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

being mindful of constraints, focusing on the tangible impact of actions while recognizing their symbolic significance and combining formal power with legitimacy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54691... View Details

Keywords: Dina Gerdeman

09 Apr 2024
Book

Why Work Rituals Bring Teams Together and Create More Meaning

scientists have traditionally approached rituals from a cultural or religious perspective, but we all have our own idiosyncratic rituals we conduct throughout our days,” says Norton, author of the new book The Ritual Effect: From Habit to Ritual, Harness the Surprising... View Details

Keywords: by Michael Blanding

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

reputational or status incentives. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Shipping Fees and Product Assortment in Online Retail By: Chen, Chaoqun, and Donald Ngwe Abstract—Shipping fees are an important aspect of online retail for... View Details

Keywords: Dina Gerdeman

28 Aug 2007
First Look

First Look: August 28, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307081 Endesa Chile: Raising the Ralco Dam (A) Harvard Business School Case 906-014 Endesa Chile, the largest electricity generation company in Chile, is building a major View Details

Keywords: Martha Lagace

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details