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  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

Times has been a real leader on consumer demographic marketing. With 16 million registered users, nytimes.com is one of the only media sources that can let you customize an advertising message around rich contextual context with specific... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing
  • 13 Dec 2016
  • News

Eye Appeal Is Buy Appeal: Business Creates the Color of Foods

  • March 2003 (Revised March 2004)
  • Case

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Consumer Products Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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  • 27 Jul 2023
  • Blog Post

Buy big, sell small

least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details

    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • November 1987 (Revised March 1993)
    • Background Note

    Global Semiconductor Industry--1987

    By: David B. Yoffie
    In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details
    Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry
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    • April 14, 2017
    • Article

    Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

    By: John A. Deighton
    United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
    Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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    • May 2018 (Revised October 2018)
    • Case

    Argentina Power—Don't Cry for Me Argentina

    By: Nori Gerardo Lietz and Sayiddah Fatima McCree
    In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (“EFC”), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate... View Details
    Keywords: Cross Border; Energy Markets; Infrastructure Finance; Infrastructure Development; Business Subsidiaries; Business Cycles; Macroeconomics; Energy Generation; International Finance; Project Finance; Government and Politics; Demand and Consumers; Infrastructure; Utilities Industry; Energy Industry; Financial Services Industry; Argentina; Latin America
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    • 2016
    • Book

    Competing Against Luck: The Story of Innovation and Customer Choice

    By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details
    Keywords: Disruptive Innovation; Consumer Behavior
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    • 20 Dec 2018
    • Research & Ideas

    Most Popular Stories and Research Papers of 2018

    decisions and shipping policies in determining purchase outcomes and profits. Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders above the minimum is a strong motivator for increasing... View Details
    Keywords: by Sean Silverthorne
    • Research Summary

    Energy, IT, real estate, and sustainability

    By: Rebecca M. Henderson

    Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

    • 2011
    • Book

    The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

    By: Fred Reichheld and Rob Markey
    Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
    *Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
    *Shares new and... View Details
    Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
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    • 21 Jan 2009
    • First Look

    First Look: January 21, 2009

    http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as... View Details
    Keywords: Martha Lagace
    • 11 Dec 2023
    • Blog Post

    Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

    Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details
    Keywords: Consumer Products / Retail
    • Web

    PhD Programs - Doctoral

    Health Policy (Management) prepares students to effect powerful change rooted in data-driven research on the managerial, operational, and strategic issues facing a wide range of organizations. Coursework includes the study of... View Details
    • Web

    Faculty & Research

    as utilities and third-party firms providing charging infrastructure. Power market rules made capital investments for charging infrastructure instantly profitable for California monopoly utilities. By contrast, in Germany's liberalized... View Details
    • 11 Nov 2014
    • First Look

    First Look: November 11

    systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These "smart, connected products"-made possible by vast improvements in processing power and device... View Details
    Keywords: Sean Silverthorne

      Nancy F. Koehn

      Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

        Shaking the Globe: Courageous Decision-Making in a Changing World

        We live in a highly interdependent world where 95 percent of the world's consumers live outside the U.S. Two-thirds of the world's purchasing power is also outside the U.S. Shaking the Globe guides everyone on how to absorb the... View Details
        • 11 Apr 2000
        • Research & Ideas

        Financial Services 24/7

        Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
        Keywords: by Susan Young