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Show Results For
- All HBS Web
(327)
- People (2)
- News (80)
- Research (197)
- Multimedia (2)
- Faculty Publications (109)
- 01 Jun 2023
- News
Action Plan: Net Proceeds
says. “My heroes are the waste pickers, the brands and consumers making better choices, and the companies working on alternatives to petroleum-based plastics. I am simply a guide to help inform people so they can become the heroes of... View Details
- Fast Answer
Sustainability in CPG and Retail
Background readings Consulting firm reports McKinsey: Direct Google search for the firm's reports on sustainability and packaging (e.g., Sustainability in packaging: Inside the Minds of US Consumers. October 2020). Working... View Details
- 01 Mar 2015
- News
Fıelds of Gold
elsewhere, obscuring its source and often producing a lower-quality product. The wholesaler sells the packaged saffron to a distributor. The distributor sells it to a retailer. The retailer sells it to the consumer. Retail price: Average... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details
Keywords: by Nancy F. Koehn
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
cheese no longer comes packaged with a Day-Glo orange powder, thanks to a pledge to stop using artificial dyes (Yellow 5 and Yellow 6) in the product. “Due to consumer protests against synthetic colors, the... View Details
Keywords: by Carmen Nobel
- Student-Profile
Talia Gillis
to employees without legal representation, highlighted how difficulties in calculating social benefits, severance packages or assessing settlement offers created significant barriers for employees, rendering many legal protections futile.... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
the glasses to the eco-friendly packaging used to ship them. The drinking glasses are sturdy, compact, and Montessori-friendly. Since we promote zero-waste life, they are shipped in carbon-neutral packaging. Moreover, each purchase... View Details
- 14 Dec 2022
- Blog Post
Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale
and towards more sustainable materials. The two interviews featured below frame the issue from different perspectives as they discuss the point of view of consumers as well as that of business leadership: María Emilia Correa is the... View Details
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
city of Enschede, our group of students heard about the beer company’s corporate sustainability initiatives, saw these initiatives in action during our brewery tour, and then got to taste their results in an on-site beer sampling. Their innovations ranged from... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods... View Details
Keywords: Julia Hanna
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling shareholder value with environmental... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call got too strong, Endline began... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- 19 Jun 2012
- First Look
First Look: June 19
negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish View Details
Keywords: Sean Silverthorne
- Profile
Taylor Wiegele
worked at Clorox where he collaborated with designers on packaging development and retail displays. "I really loved how you could manipulate materials and turn them into beautiful things you would want to buy," Taylor says.... View Details
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
personally blending and packaging the pilot batch. The chasm between small batch and bulk production is very real, and we have to be creative to optimize investment until we get to sufficient scale. I have also come to appreciate how... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
carbon dioxide for the greenhouses from a Shell refinery in Rotterdam. During the transition from gas-based heating to geothermal energy, the company also buys green power for their existing 15MW electric cogeneration facility. Cold storage where View Details
- 01 Jun 2015
- News
The End of Cows?
from a lab rather than a living animal, Alvarez believes consistency—not the myriad environmental or safety benefits of replacing factory farming—may become the main reason consumers adopt it. Once a lab-grown hamburger is perfected,... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp, which hosts consumer reviews of... View Details