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  • 05 Dec 2023
  • Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • April 2011
  • Case

Samsung and Google TV

By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
Keywords: Competitive Strategy; Digital Platforms; Internet and the Web; Decision Choices and Conditions; Electronics Industry
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    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics
    • 23 Jan 2008
    • First Look

    First Look: January 23, 2008

    strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and blue-eyed female beauty ideal as... View Details
    Keywords: Martha Lagace
    • 02 Sep 2015
    • What Do You Think?

    What's Wrong With Amazon’s Low-Retention HR Strategy?

    This past month, a New York Times report on Amazon’s personnel strategies prompted several days of intense debate.  A number of questions can be raised about the article itself, given the fact that much of it was based on interviews with those who had left an... View Details
    Keywords: by James Heskett; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
    • 14 Aug 2018
    • First Look

    First Look at New Research and Ideas, August 14, 2018

    https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
    Keywords: by Sean Silverthorne

      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • 08 Apr 2019
      • Sharpening Your Skills

      The Life of Luxury and How to Sell It

      generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details
      Keywords: by Sean Silverthorne; Auto; Retail; Fashion
      • May 2006 (Revised November 2006)
      • Case

      DVD War

      By: David B. Yoffie and Michael Slind
      In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
      Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Electronics Industry
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      • 01 Oct 2012
      • Research & Ideas

      Better by the Bundle?

      for video games and other electronics drop significantly over time. Nintendo's Game Boy console, for example, started out at $100 but within a year had decreased to $70. "If consumers don't like the offering... View Details
      Keywords: by Dina Gerdeman

        Rosabeth M. Kanter

        Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
        • January 2021 (Revised March 2021)
        • Case

        THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

        By: Jill Avery, Ayelet Israeli and Emma von Maur
        THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
        Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
        Related
        • July 2023
        • Case

        Crocs: Using Community-Centric Marketing to Make Ugly Iconic

        By: Ayelet Israeli and Anne V. Wilson
        In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
        Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Consumer Products Industry; United States
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        • May 2011
        • Article

        Underdog Branding: Why Underdogs Win in Recessions

        By: Neeru Paharia, Anat Keinan and Jill Avery
        Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
        Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
        Related
        • Web

        Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

        Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy (MBA 2011) stepped... View Details

          Walter A. Friedman

          Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

          Keywords: electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics
          • March 2011 (Revised February 2014)
          • Case

          Cree, Inc.: Which Bright Future?

          By: David J. Collis, Mary Furey and Matthew Shaffer
          After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
          Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Electronics Industry; Electronics Industry; United States; North Carolina; Raleigh
          Related
          • 26 Sep 2023
          • Book

          Digital Strategy: A Handbook for Managing a Moving Target

          clearly epitomized by the advent and affirmation of the electronic processing and sharing of data at a magnitude and speed that in no way we have seen before. The digital age is enabled by the emergence and adoption of four key... View Details
          Keywords: by Dina Gerdeman; Information Technology; Technology
          • 24 Apr 2012
          • First Look

          First Look: April 24

          structuring of consumer loans than those who are not. Conditional on using decision-making authority, their decisions are also less risky ex post. These findings demonstrate employee selection as an important, but understudied, element of... View Details
          Keywords: Carmen Nobel
          • 19 Jan 2011
          • First Look

          First Look: Jan. 18

          http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
          Keywords: Sean Silverthorne