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  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and consumer View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

deep experience across the private, nonprofit, and public sectors who is the founder and chairman of FOMEPADE, a financial institution that offers consumer and housing credit. “The fact that we could actually talk to the people and look... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Feb 2001
  • News

Drilling Down

depends upon the decisions of two or three people in the oil business— that's the leader of Saudi Arabia and the president of Mexico, principally," Stobaugh explains. Recent higher prices paid by consumers at the gas pumps aren't the work... View Details
Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities
  • 01 Jun 2015
  • News

Ask the Expert: The Kids Are All Right

offers a look at where they are headed. The millennial generation is so large as to beg the question, are millennials a single cohort? There are millennial homeowners and millennial teenagers. Parents and the parented. What beliefs and View Details
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Mar 2013
  • News

Opening the Door

1981. The School's Nancy R. McPherson Professor of Business Administration, Herzlinger is the author of seven best-selling books, including her landmark volume Market-Driven Health Care (1997), which analyzed the revolutionary impact of View Details
Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management
  • 01 Sep 2008
  • News

The Levitt Brand

“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.” In a world made much smaller and more... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 06 Dec 2018
  • News

Source Code

from every other life form on the planet. (The “old” brain—that lower rear 30 percent—is responsible for more rote behaviors and drives: breathing, heartbeat, reflexes; anger, hunger, sex.) And this is how we learn—by moving through the... View Details
Keywords: Dan Morrell; illustrations by Daniel Hertzberg
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

“This has to be a shared mission,” Obama told attendees at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, where he signed the order onstage. “So much of our computer networks and critical... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • 06 Feb 2025
  • News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details
  • 01 Dec 2016
  • News

Alumni Books of 2016

successful), and the future (create the new model).This framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities,... View Details
  • 13 Sep 2019
  • News

Hollywood Ending

big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked... View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 15 Jun 2021
  • News

June 2021 Books and Podcasts

consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
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