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  • All HBS Web  (3,702)
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← Page 11 of 3,702 Results →
  • August 2023
  • Background Note

Pricing and Customer Psychology

By: Elie Ofek
This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details
Keywords: Price; Marketing Strategy; Consumer Behavior
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Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023.
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

Competitive advantage. Corporate strategy. The competitive advantage of nations. All over the world these terms quickly bring to mind the groundbreaking work of HBS professor Michael Porter, whose two decades of research on these and related topics have resulted in... View Details
Keywords: Re: Michael E. Porter
  • March 2015 (Revised January 2020)
  • Case

Behavioural Insights Team (A)

By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
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Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
  • 17 Apr 2019
  • Cold Call Podcast

Would You Live in a Smart City Where Government Controls Privacy?

  • 23 Aug 2006
  • Op-Ed

The Real Wal-Mart Effect

This opinion piece, first published in the New York Times in August 2005, has been updated by Pankaj Ghemawat for HBS Working Knowledge.Mighty Wal-Mart's headquarters in Bentonville, Arkansas, must feel less like a hotbed of retailing and more like a war room. There is... View Details
Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
  • March 2004
  • Background Note

An Introduction to Work-Life Balance

An overview of issues relating to and factors affecting the concept of balance between work and personal life including the history of work-life balance and employer/employee perspectives. View Details
Keywords: Work-Life Balance
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Higgins, Monica C., Michelle Hicks, Katherine Kaufmann, and Mia Rondinella. "An Introduction to Work-Life Balance." Harvard Business School Background Note 404-022, March 2004.
  • 2007
  • Book

A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know

By: David A. Moss
Now more than ever before, executives and managers need to understand their larger economic context. In The Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic... View Details
Keywords: Macroeconomics; Money; Investment; Management Analysis, Tools, and Techniques
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Moss, David A. A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know. Boston: Harvard Business School Press, 2007.
  • November 2005 (Revised July 2006)
  • Background Note

Understanding Economic Value Added

By: Mihir A. Desai, Fabrizio Ferri and Steve Treadwell
Explores the concept of economic value added (EVA) and its practical applications as a management control system for performance measurement and incentive compensation. Explains how EVA is measured and explores some of the adjustments to financial statements that are... View Details
Keywords: Value
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Desai, Mihir A., Fabrizio Ferri, and Steve Treadwell. "Understanding Economic Value Added." Harvard Business School Background Note 206-016, November 2005. (Revised July 2006.)
  • November 1990 (Revised May 2004)
  • Case

Mile High Cycles

By: William J. Bruns Jr.
Introduces the concept of cost variances. Looking at a bicycle manufacturer with one product and three departments, the case presents budgeted and actual data for material, labor, and overhead. View Details
Keywords: Cost; Business Divisions; Accounting; Bicycle Industry
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Bruns, William J., Jr. "Mile High Cycles." Harvard Business School Case 191-056, November 1990. (Revised May 2004.)
  • November 1987
  • Background Note

The Magic Matrix: Products and Accounts

By: Benson P. Shapiro
Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
Keywords: Marketing Strategy; Product Marketing; Customers
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Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
  • Article

The Social Purpose of Corporations

By: Nien-he Hsieh, Marco Meyer, David Rodin and Jens van ‘t Klooster
To think about the purpose of corporations is to think about what corporations are for. In this article, we argue that the concept of a purpose has an important role in thinking about the moral evaluation of corporations. We make three contributions. First, we... View Details
Keywords: Social Purpose; Corporate Purpose; The Corporation; Market Failures; Measurement Of Purpose; Organizations; Mission and Purpose; Corporate Social Responsibility and Impact; Ethics
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Hsieh, Nien-he, Marco Meyer, David Rodin, and Jens van ‘t Klooster. "The Social Purpose of Corporations." Journal of the British Academy 6, no. s1 (2018): 49–73. ( DOI: https://doi.org/10.5871/jba/006s1.049.)
  • 04 May 2016
  • News

Every Company Is a Health Company

  • 15 Aug 2016
  • Video

FIELD Global Immersions

  • 20 Apr 2011
  • Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

Think back to recent events when people making unethical decisions grabbed the headlines. How did auditors approve the books of Enron and Lehman Brothers? How did feeder funds sell Bernard Madoff's invesments? We would never act as they did, we think. We operate under... View Details
Keywords: by Sean Silverthorne
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

"Self-regulation" increasingly rings like a mantra in business. Just think of topics in the news over the past couple of months, such as the Italian fashion industry's move toward self-regulation to discourage the hiring of dangerously thin models. Or the Group of 7... View Details
Keywords: by Martha Lagace
  • 04 Jun 2012
  • News

What is 'Creating Shared Value'?

  • 17 Mar 2010
  • Working Paper Summaries

Conceptual Foundations of the Balanced Scorecard

Keywords: by Robert S. Kaplan
  • 07 Mar 2013
  • News

The Harvard Professor Who Wants to Transform Capitalism

  • January 2000
  • Case

greatEntertaining.com

By: Myra M. Hart and Nicole Tempest
GreatEntertaining.com is the result of years of planning, testing, and adapting the concept before committing to launch the business. Focus, value creation, and productive partnerships are key issues. View Details
Keywords: Business Startups; Strategic Planning; Partners and Partnerships; Adaptation; Value Creation; Web Services Industry
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Hart, Myra M., and Nicole Tempest. "greatEntertaining.com." Harvard Business School Case 800-274, January 2000.
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market Strategy, Rangan introduces the View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
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