Publications

January 1996
Background Note

The Motivation for Creativity in Organizations

By: Teresa M. Amabile

People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself--when they are driven by a deep involvement in their work and a passion for it. This note describes the ways in which creativity... View Details

Keywords: Compensation and Benefits; Managerial Roles; Organizations; Creativity; Motivation and Incentives; Satisfaction

March 2022 (Revised August 2022)
Case

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Scott Duke Kominers, Shai Bernstein and George Gonzalez

LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details

Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing

November 2002 (Revised May 2003)
Case

DaChan Great Wall Group

By: Ray A. Goldberg and Cate Reavis

Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details

Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China

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11 Dec 2020
Research & Ideas

Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

need money, because then you’re in the best position to do so,” Bernstein notes. “Similarly, your ability to attract talent today might shift quite dramatically down the road,” he says. “So, if you have opportunities, better to seize them as soon as you can, because... View Details

Keywords: by Rachel Layne

June 2012
Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun

What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details

Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return

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2021
White Paper

Go Out and Innovate! Perspectives on Educating Health Care Leadership in the Time of Innovation

By: Regina E. Herzlinger, Anthony Stanowski, Edward Schumacher, Eugene Schneller, Kaveh Safavi, Quint Studer, Andrew Jay, Tom Robinson and Kevin Mahoney

The CAHME Innovation Council unanimously believes that education is essential. In evaluating the competency domain of management and leadership, and learning from programs that prioritize innovation, we ask how do we develop competencies in future leaders to succeed in... View Details

Keywords: Health Care; Health Care Industry; Health Care Entrepreneurship; Innovation; Innovation ＆ Entrepreneurship; Health Industry

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September 2006 (Revised April 2008)
Case

The Howland Long-Term Opportunity Fund

By: Andre F. Perold and David S. Scharfstein

Melissa Howland, founder of an investment firm, must choose between two competing investments, which differ in size, maturity, and rate of return. View Details

Keywords: Decision Choices and Conditions; Financial Instruments; Investment Return; Investment Funds; Value

April 1991 (Revised August 1995)
Supplement

Cat Fight in the Pet Food Industry (B)

By: David J. Collis

Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details

Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry

October 1986 (Revised November 2003)
Case

Pinnacle Mutual Life Insurance Company

By: William J. Bruns Jr.

Pinnacle Mutual is one of the largest mutual life insurance companies in the world. Offering a full range of financial services, it competes with a broad group of financial service providers. In an effort to compete more effectively, Pinnacle adopted GAAP accounting... View Details

Keywords: Accounting; Competitive Strategy; Financial Services Industry; Insurance Industry

Working Paper

Benchmarking Against the Performance of High Profile 'Scandal' Firms

By: Emre Karaoglu, Tatiana Sandino and Randy Beatty

In recent years, several high profile firms engaged in accounting fraud that resulted in severe investor losses and erosion of trust in the capital markets. We examine high profile accounting "scandals" prosecuted by the Securities and Exchange Commission. Unlike most... View Details

Keywords: Earnings Management; Ethics; Executive Compensation; Performance Evaluation; Financial Services Industry; United States

SSRN

2013
Other Unpublished Work

Comments on Commitments in AT.39740 — Google

By: Benjamin Edelman and Zhenyu Lai

We evaluate Google's proposed Commitments in light of our research on the effects of Google Flight Search on traffic to competing online travel agencies. View Details

Keywords: Competition; Regulation; Google; Bias; Law; Internet; Search Technology; Technology Networks; European Union

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21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

compete in the age of Amazon.” “What happened in this sector has potential implications for other brick-and-mortar stores attempting to compete in the age of Amazon.” All independent bookstores are unique,... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

June 2024
Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas

When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details

Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price

November 2006
Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao

Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details

Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry

22 Oct 2015
Working Paper Summaries

A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition

Keywords: by Gary P. Pisano

August 2011 (Revised September 2011)
Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry

2015
Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan

In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details

Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry

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March 2015 (Revised November 2017)
Case

Bonitas

By: Regina E. Herzlinger and Natalie Kindred

Bonitas, a South African medical scheme (i.e., health insurer), must navigate highly restrictive regulations that make it difficult for Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas... View Details

Keywords: Health Insurance; Health Care; South Africa; Medical Scheme; Public Policy; Bonitas; Bonitas Medical Fund; National Health Insurance; Health; Health Care and Treatment; Insurance; Policy; Health Industry; Insurance Industry; South Africa; Johannesburg; Africa

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry