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  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

important, companies must contend with a lack of formal institutions regarding the "rules of the game." This means that company success may rely on local leaders and community agents who have the social capital to bring people... View Details
Keywords: by Sean Silverthorne
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

for marketers and influencers Branded content doesn’t have to come at such a price, though. Companies and YouTubers can partner successfully and still serve viewers if they heed five pieces of advice from Zhang and Cheng’s research.... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 05 May 2022
  • HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

corporate participants, including Merck, AT&T, Bank of America, IBM, Johnson & Johnson, Verizon, and Walmart. Harvard Business School partnered with the group to help with research and data collection for additional study. A... View Details
Keywords: by Jay Fitzgerald
  • 17 Jun 2014
  • First Look

First Look: June 17

study guides to the site-or invest in more social networking tools to enable the community to produce content and help one another master the material in preparation for new certifications. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

I. Norton and Kate Barasz, conducted an experiment asking participants to decide between two different dating partners based on their online profiles. Each profile contained answers to intimate and provocative questions, such as... View Details
Keywords: by Michael Blanding
  • 14 Jun 2016
  • First Look

June 14, 2016

patent applications in 1976 to 16% in 2008. This is partly driven by the increase in the prevalence of information and communication technology; however, even for patents unrelated to information and View Details
Keywords: Sean Silverthorne
  • 23 Jun 2009
  • First Look

First Look: June 23

variety of applications and services that drive the popularity of software. The first principle focuses on enabling choice: firms should allow consumers and partners to have a real choice between complementary products and services from... View Details
Keywords: Martha Lagace
  • 28 Apr 2015
  • First Look

First Look: April 28

an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
  • 31 Aug 2010
  • First Look

First Look: August 31

Struggles and Standard Chartered Bank: Managing Global Key Accounts Robert G. Eccles and Kerry HermanHarvard Business School Case 411-011 Daren Kemp, a partner at leadership consultancy and executive search firm Heidrick & Struggles,... View Details
Keywords: Sean Silverthorne
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • June 2012
  • Article

Leadership Is a Conversation

By: Boris Groysberg and Michael Slind
Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than... View Details
Keywords: Employees; Management Style; Interpersonal Communication; Leadership; Cooperation; Partners and Partnerships
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  • 22 Mar 2016
  • First Look

March 22, 2016

Wikipedia, there are aspects, such as NPOV, that the community does not always achieve successfully. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50783 March 4, 2016 Harvard Business Review (website) Startups Can’t... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2022
  • Op-Ed

Inclusive Leadership Advice: Get Comfortable With the Uncomfortable

out to me from the day that may be helpful to anyone interested in becoming a more inclusive leader: 1. Not knowing brings about learning Improv performers trade in the currency of unpredictability. They don’t know what their partners... View Details
Keywords: by Francesca Gino
  • January 2013 (Revised April 2015)
  • Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind
In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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  • 18 May 2010
  • First Look

First Look: May 18

suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and... View Details
Keywords: Martha Lagace
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

"bridge the communications gap" between lawyers and managers. Sean Silverthorne: You argue that managers shouldn't just view the law as a compliance issue, but rather something that can be used actively to increase the firm's... View Details
Keywords: by Sean Silverthorne; Legal Services
  • 16 Dec 2014
  • First Look

First Look: December 16

community service activities during a one-week period. It's a far larger project than the organization has ever undertaken and one requiring many added resources. Among the risks is the possible damage to the HandsOn reputation among... View Details
Keywords: Sean Silverthorne
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

producers who supply the industry. Equally hit are supply chain partners who move goods across the country. "It’s going to take some time to retool operating models to be able to succeed in this new environment.” Coming into 2020,... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 11 Jan 2022
  • Research & Ideas

Feeling Seen: What to Say When Your Employees Are Not OK

sanctions in order to try to help someone who is maybe going through a difficult time." Zlatev, who partnered with Justin Berg, an assistant professor at the Stanford Graduate School of Business, and former Stanford doctoral student Alisa... View Details
Keywords: by Pamela Reynolds
  • 21 Sep 2022
  • Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

many workers fleeing positions in hopes of finding something better. De Freitas partnered with Michael Prinzing, a postdoctoral fellow at Yale University, and Barbara Fredrickson, a professor at the University of North Carolina, Chapel... View Details
Keywords: by Shalene Gupta

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