Publications

1999
Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton

Keywords: Marketing Communications; Integration

February 1992 (Revised March 1995)
Supplement

Amelia Rogers at Tassani Communications (B)

By: Linda A. Hill

Supplements the (A) case. View Details

Keywords: Telecommunications Industry

January 2002
Article

How Communication Improves Efficiency in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max H. Bazerman

Keywords: Communication; Negotiation

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July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

June 2007
Case

Howard Schultz: Building Starbucks Community (B)

By: William W. George and Lance P. Pierce

Supplements the (A) case. View Details

1983
Book

Marketing Communications in a Changing Environment

By: John A. Quelch

Find at Harvard

September 1986
Background Note

Dilemmas of Developing and Communicating Strategy

By: Joseph L. Badaracco Jr.

Find at Harvard

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details

Keywords: by Julia Hanna

November 2022
Case

Jon Fortt: The Art of Debate and Effective Communication

By: Francesca Gino, Sarah Livick-Moses and Ruth Page

This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details

Keywords: Communication; Negotiation; Race

March 2017 (Revised April 2017)
Module Note

Community Values and Learning Culture Agreement

By: Amy C. Edmondson

2008
Dictionary Entry

Development of Information and Communication Technology

By: Shane Greenstein

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States