Publications

September 2002 (Revised February 2012)
Background Note

Europe: Data Supplement, 1950-2011

By: Huw Pill, Lakshmi Iyer, Marie-Laure Goepfer and Ingrid Vogel

Supplements The Blair Wealth Project: Antecedents and Prospects, Renewing Germany: Kohl's Legacy and Schroder's Dilemma, Italy: A New Commitment to Growth, and The Netherlands: Is the Polder Model Sinking? View Details

Keywords: Data and Data Sets; United Kingdom; Germany; Italy; Netherlands

Find at Harvard

17 Jun 2025
Blog Post

Balancing Career Stability with Creative Pursuits with Jeff Roslund (MBA 2013)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development With a background in materials and biomedical engineering, I hoped that Harvard Business School (HBS) would provide the business acumen and leadership skills... View Details

December 2016
Article

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Ethics; Marketing Reference Programs

Find at Harvard

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry

SSRN

Read Now

Video

Adrian Gore

Adrian Gore, founder and Group Chief Executive of Discovery Limited, outlines a commitment to improving the health of their customers, which has allowed the company to continue building public trust. View Details

May 2018
Case

Sagacity Tea: What Direction for Growth?

By: John A. Quelch and Amy Handlin

Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details

Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions

30 May 2019
News

Meet the 2019-2020 Leadership Fellows

24 May 2018
News

Meet the 2018-2019 Leadership Fellows

November 2010 (Revised April 2011)
Case

Google and Earnings Guidance

By: Francois Brochet and David Kiron

The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies. View Details

Keywords: Business Earnings; Communication Strategy; Capital Markets; Corporate Disclosure; Corporate Governance; Business and Shareholder Relations; United States

16 Feb 2022
Video

Seema Aziz

Seema Aziz, founder of Sefam, the first high quality fabric manufacturer in Pakistan, describes the beginning of her company's commitment to creating high-quality, 100% cotton cloth, with excellent dyes and... View Details

June 2010 (Revised April 2014)
Course Overview Note

Corporate Social Responsibility and Employee Engagement

By: Christopher Marquis, Bobbi Thomason and Jennifer Tydlaska

Analyzes the link between corporate social responsibility (CSR) activities and employee engagement, including CSR effects on employee commitment and motivation, new skills and training, and motivation. Also discusses best practices in employee engagement through CSR. View Details

Keywords: Competency and Skills; Training; Employees; Retention; Corporate Social Responsibility and Impact; Organizational Culture; Practice; Motivation and Incentives

01 Dec 2016
News

What Drives White Collar Criminals To Break The Law?

September 2020
Case

West Side United: Hospitals Tackle the Racial Health and Wealth Gap

By: Rosabeth Moss Kanter and Paul Stramaglia

During the COVID-19 pandemic, Dr. David Ansell, Darlene Hightower, and Ayesho Jaco, leaders of West Side United (WSU), a coalition of Chicago hospitals, community residents, banks, and small businesses conceived in 2016, reviewed progress toward WSU’s goal of ending... View Details

Keywords: COVID; COVID-19; Hospital; Coalition; Health Pandemics; Race; Health; Wealth and Poverty; Equality and Inequality; Change; Leadership; Chicago

December 2004 (Revised April 2006)
Case

Managing Diversity at Spencer Owens & Co.

By: Robin J. Ely and Ingrid Vargas

Spencer Owens & Co, a disguised consulting firm, focuses on domestic and international economic development. As an extension of the firm's commitment to social justice, 20 years ago, Spencer Owens management introduced an affirmative action hiring and promotion... View Details

Keywords: Working Conditions; Selection and Staffing; Development Economics; Corporate Social Responsibility and Impact; Employees; Diversity; Cross-Cultural and Cross-Border Issues; Consulting Industry