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Show Results For
- All HBS Web
(7,605)
- People (49)
- News (3,020)
- Research (3,214)
- Events (18)
- Multimedia (94)
- Faculty Publications (1,150)
- 2014
- Book
Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy
By: Paul B. Brown, Charles F. Kiefer and Leonard A. Schlesinger
It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when... View Details
Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger. Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy. New York, NY: AMACOM, 2014.
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
Eight Business Books to Challenge Your Thinking
We hope our readers are able to enjoy plenty of downtime this summer, as leisure and rest are an important part of preventing burnout and allowing ourselves time to develop new ideas.
We’ve rounded up recommendations for eight books that have held our... View Details
- April 2014
- Article
Between Self-interest and Reciprocity: The Social Bright Side of Self-control Failure
By: Eliran Halali, Yoella Bereby-Meyer and Nachshon Meiran
Despite the importance of reciprocity in many areas of social life, little is known about possible factors affecting it and its interplay with the self-interest motive to maximize one’s own gains. In this study, we examined the role of cognitive control in reciprocal... View Details
Keywords: Cognitive Control; Ego Depletion; Fairness; Trust Game; Ultimatum Game; Reciprocity; Self-control Failure
Halali, Eliran, Yoella Bereby-Meyer, and Nachshon Meiran. "Between Self-interest and Reciprocity: The Social Bright Side of Self-control Failure." Journal of Experimental Psychology: General 143, no. 2 (April 2014): 745–754.
- 22 Feb 2012
- News
Employee Happiness Matters More Than You Think
- October 1996
- Article
Moral Thinking in Management: An Essential Capability
By: L. S. Paine
Paine, L. S. "Moral Thinking in Management: An Essential Capability." Business Ethics Quarterly 6, no. 4 (October 1996): 477–492. (Reprinted in Ethics in Practice, edited by Deborah Rhode. New York: Oxford University Press, 2000.)
- 31 Oct 2017
- News
Why COOs Should Think Like Behavioral Economists
- Feb 17 2022
- Testimonial
Transform the Way you Think About AI
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- March–April 2015
- Article
Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform
By: Lan Nguyen Chaplin and Michael I. Norton
Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated... View Details
Chaplin, Lan Nguyen, and Michael I. Norton. "Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform." Child Development 86, no. 2 (March–April 2015): 651–658.
- July – August 2010
- Article
The Secret to Job Growth: Think Small
By: Edward L. Glaeser and William R. Kerr
Glaeser, Edward L., and William R. Kerr. "The Secret to Job Growth: Think Small." Harvard Business Review 88, nos. 7-8 (July–August 2010): 26.
- May 2011
- Article
Think Customers Hate Waiting? Not So Fast...
By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).
- 10 Sep 2020
- News
4 Ways to Develop Your Strategic Thinking Skills
- 20 Dec 2022
- Podcast
102. Customers Think In Trade-Offs: A Conversation with Pontus Siren and Shahriar Parvarandeh
In an earlier episode of The Disruptive Voice, Pontus Sirén discussed the Jobs methodology and how it relates to customer centricity. Companies exist to address customer problems, i.e. their Jobs To Be Done – and the first critical step for any innovator is to identify... View Details
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
How should top performers consider their next career move? A: We think our study has important implications for both individuals and managers. Stars need to recognize that despite their talent, knowledge,... View Details
Keywords: by Martha Lagace
- July 2023
- Teaching Note
Zipline: The World’s Largest Drone Delivery Network
By: Tarun Khanna and Felicia Belostecinic
Teaching Note for HBS Case 721-366, "Zipline: The World’s Largest Drone Delivery Network." View Details
- 21 Jul 2016
- News
White people think racism is getting worse. Against white people
- June 2009 (Revised August 2010)
- Background Note
How Institutional Investors Think About Real Estate
By: Arthur I Segel
Real estate is an increasingly important component in the portfolios of institutional investors. This note discusses the issues these investors must consider when investing in real estate from the legal forms of ownership, to separate or commingled funds, to property... View Details
Segel, Arthur I. "How Institutional Investors Think About Real Estate." Harvard Business School Background Note 209-152, June 2009. (Revised August 2010.)