Publications

SSRN

We hope our readers are able to enjoy plenty of downtime this summer, as leisure and rest are an important part of preventing burnout and allowing ourselves time to develop new ideas.

We’ve rounded up recommendations for eight books that have held our... View Details

22 Feb 2012
News

Employee Happiness Matters More Than You Think

31 Oct 2017
News

Why COOs Should Think Like Behavioral Economists

May 25, 2023
Article

How to Build a Life: Think About Your Death and Live Better

By: Arthur C. Brooks

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06 Dec 2020
News

Neera Tanden, Biden’s pick for budget chief, runs a think tank backed by corporate and foreign interests

October 1996
Article

Moral Thinking in Management: An Essential Capability

By: L. S. Paine

Keywords: Moral Sensibility; Cognition and Thinking; Management

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States

Educators

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May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

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Feb 17 2022
Testimonial

Transform the Way you Think About AI

2014
Book

Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy

By: Paul B. Brown, Charles F. Kiefer and Leonard A. Schlesinger

It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when... View Details

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14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

How should top performers consider their next career move? A: We think our study has important implications for both individuals and managers. Stars need to recognize that despite their talent, knowledge,... View Details

Keywords: by Martha Lagace

20 Dec 2022
Podcast

102. Customers Think In Trade-Offs: A Conversation with Pontus Siren and Shahriar Parvarandeh

In an earlier episode of The Disruptive Voice, Pontus Sirén discussed the Jobs methodology and how it relates to customer centricity. Companies exist to address customer problems, i.e. their Jobs To Be Done – and the first critical step for any innovator is to identify... View Details

10 Sep 2020
News

Using Systems Thinking to Stay on Goal

26 Nov 2017
News

‘Entrepreneurs here think technology can solve everything’

21 Jul 2016
News

White people think racism is getting worse. Against white people

May 2011
Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton

Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details

Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction

Article

Missing the Near Miss: Recognizing Valuable Learning Opportunities in Radiation Oncology

By: Palak Kundu, Olivia Jung, Luca F. Valle, Amy C. Edmondson, Nzhde Agazaryan, John Hegde, Michael Steinberg and Ann Raldow

“Near miss” events are valuable low-cost learning opportunities in radiation oncology as they do not result in patient harm and are more pervasive than adverse events that do. Near misses vary depending on the presence of a latent error of behavior or process, and the... View Details

Keywords: Radiation Oncology; Cognitive Biases; Health Care and Treatment; Learning

March–April 2015
Article

Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform

By: Lan Nguyen Chaplin and Michael I. Norton

Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated... View Details

Keywords: Theory Of Mind; Self-Esteem; Behavior; Attitudes; Performance; Cognition and Thinking