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  • All HBS Web  (2,133)
    • People  (7)
    • News  (575)
    • Research  (695)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (244)
← Page 11 of 2,133 Results →
  • October 2013
  • Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
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Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
  • January 2011 (Revised April 2024)
  • Case

Triangulate (A)

By: Thomas Eisenmann and Lauren Barley
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web
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Eisenmann, Thomas, and Lauren Barley. "Triangulate (A)." Harvard Business School Case 811-055, January 2011. (Revised April 2024.)

    Ad Revenue and Content Commercialization: Evidence from Blogs

    Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
    • 25 Apr 2018
    • Blog Post

    Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

    Swaziland to work with the Clinton Health Access Initiative (CHAI) until two years later she was admitted into the HBS/HKS Joint Degree Program. We caught up with Nanako to learn more about her experience with the HBS/HKS joint degree... View Details
    Keywords: Nonprofit / Government
    • November 1990 (Revised August 1992)
    • Case

    American Airlines (C): Committing to Leadership

    In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most... View Details
    Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States
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    Loveman, Gary W. "American Airlines (C): Committing to Leadership." Harvard Business School Case 491-061, November 1990. (Revised August 1992.)
    • September 2007 (Revised October 2007)
    • Supplement

    Children's Hospital and Clinics (B)

    By: Amy C. Edmondson, Ingrid M. Nembhard and Kate Roloff
    Explores the numerous initiatives Children's Hospital and Clinics has undertaken to improve patient safety since the late 1990s--from the perspective of 2007. The case thus updates the A case by revisiting the hospital to find out what happened as a result of the... View Details
    Keywords: Safety; Change Management; Organizational Culture; Organizational Structure; Legal Liability; Leadership; Management Teams; Health Industry
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    Edmondson, Amy C., Ingrid M. Nembhard, and Kate Roloff. "Children's Hospital and Clinics (B)." Harvard Business School Supplement 608-073, September 2007. (Revised October 2007.)

      Thomas R. Piper

      THOMAS R. PIPER, Baker Foundation Professor and Lawrence E. Fouraker Professor of Business Administration, Emeritus, is a faculty member in the Finance and Accounting Units at the Graduate School of Business Administration.  He has taught in the MBA Program, as well... View Details

      • April 2020 (Revised October 2020)
      • Case

      Unilever's Response to the Future of Work

      By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej
      In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details
      Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe
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      Kerr, William R., Emilie Billaud, and Mette Fuglsang Hjortshoej. "Unilever's Response to the Future of Work." Harvard Business School Case 820-104, April 2020. (Revised October 2020.)
      • 2019
      • Article

      Sustaining Open Innovation Through a 'Center of Excellence'

      By: Elizabeth E. Richard, Jeffrey R. Davis, Jin Hyun Paik and Karim R. Lakhani
      This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons... View Details
      Keywords: Crowdsourcing; Culture Change; Open Innovation; Center Of Excellence; Collaborative Innovation and Invention; Organizational Culture; Change Management
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      Richard, Elizabeth E., Jeffrey R. Davis, Jin Hyun Paik, and Karim R. Lakhani. "Sustaining Open Innovation Through a 'Center of Excellence'." Strategy & Leadership 47, no. 3 (2019): 19–26.

        Mihir A. Desai

        Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

        • February 2003 (Revised January 2004)
        • Case

        Mission to Mars (A)

        By: Alan D. MacCormack and Jay Wynn
        This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
        Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
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        MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)

          Julie Battilana

          Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

          • March 2020
          • Case

          Girls Who Code

          By: Brian Trelstad, Amy Klopfenstein and Olivia Hull
          In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes... View Details
          Keywords: Coding; Gender Stereotypes; Information Technology; Gender; Education; Programs; Performance Effectiveness; Technology Industry; Information Technology Industry
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          Trelstad, Brian, Amy Klopfenstein, and Olivia Hull. "Girls Who Code." Harvard Business School Case 320-055, March 2020.
          • 8:30 AM – 6:45 PM EST, 01 Dec 2021
          • Virtual Programming

          Leading a Glass-Shattering Organization

          In their new book, Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work, co-authors HBS Gender Initiative Director Colleen Ammerman and Professor Boris Groysberg break apart myths about why gender inequality persists and what can be done about... View Details
          • March 2023
          • Supplement

          Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

          By: Linda A. Hill and Emily Tedards
          In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
          Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
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          Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
          • June 1995 (Revised June 1995)
          • Case

          Ernst & Young United Kingdom (A)

          By: John J. Gabarro and Samantha Graff
          Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a... View Details
          Keywords: Restructuring; Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Problems and Challenges; United Kingdom; London
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          Gabarro, John J., and Samantha Graff. "Ernst & Young United Kingdom (A)." Harvard Business School Case 495-061, June 1995. (Revised June 1995.)
          • August 2009 (Revised August 2009)
          • Case

          Swire Beverages: Implementing CSR in China

          By: Christopher Marquis, G.A. Donovan and YiKwan Chu
          Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details
          Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China
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          Marquis, Christopher, G.A. Donovan, and YiKwan Chu. "Swire Beverages: Implementing CSR in China." Harvard Business School Case 410-021, August 2009. (Revised August 2009.)
          • Research Summary

          Working Papers

          By: Dennis A. Yao

           

          Lewis, Tracy R. and Dennis A. Yao. (2001, revised 2006). "Innovation, Knowledge Flow, and Worker... View Details

          • March 2022
          • Case

          The Goldman Sachs 10,000 Small Businesses Program: 2009-2021

          By: Leonard A. Schlesinger and Julia Kelley
          In December 2021, more than a decade after its founding, Goldman Sachs’s 10,000 Small Businesses program was still going strong — and the firm now needed to evaluate potential program modifications to reach a wider group of small business owners. Launched in the... View Details
          Keywords: COVID-19 Pandemic; Small Business; Business Education; Curriculum and Courses; Government and Politics; Knowledge; Knowledge Dissemination; Labor; Employment; Human Capital; Management; Goals and Objectives; Organizations; Mission and Purpose; Corporate Social Responsibility and Impact; Programs; Networks; Social Enterprise; Society; Strategy; Demographics; Diversity; Financial Services Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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          Schlesinger, Leonard A., and Julia Kelley. "The Goldman Sachs 10,000 Small Businesses Program: 2009-2021." Harvard Business School Case 322-052, March 2022.
          • 20 Apr 2021
          • Blog Post

          Leadership In Challenging Times: Thierry Ibri (MBA 1997)

          This post is part of the Social Enterprise Initiative (SEI) “Leadership in Challenging Times” blog series, which highlights the inspiring work of the HBS community in addressing the health and economic consequences of COVID-19, alongside... View Details
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