Publications
Publications
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(15,555)
- Faculty Publications (4,854)
- September 2024 (Revised February 2025)
- Case
Aramco: Navigating the Energy Transition
By: Tarun Khanna and Gizem Cihan Dincsoy
In March 2024, Amin Nasser, president, and CEO of the Saudi Arabian Oil Company (Aramco), had just delivered a speech about the future of energy at a global energy conference. The world was behind schedule in meeting long-term climate change goals. The global shift... View Details
- September 2024 (Revised March 2025)
- Case
Epic: The Future of Health Information Technology
By: Regina E. Herzlinger and Brian L. Walker
How should the founder and leadership team of a health IT company with more than 45 years of market leadership prepare for the future, while navigating founder transitions and industry changes? Founded by Judy Faulkner in the late 1970s, Epic pioneered electronic... View Details
Keywords: Technological Innovation; Entrepreneurship; Health Care and Treatment; Private Ownership; Customer Focus and Relationships; Information Management; Organizational Change and Adaptation; Business Strategy; Competition; Information Technology Industry; Information Technology Industry; Information Technology Industry
- September 2024
- Case
Comun: Partners in Peril
By: Jeffrey J. Bussgang and Alexis Lefort
In spring 2023, Abiel Gutierrez and Andres Santos, co-founders of Comun, faced a critical decision at their fintech startup serving Latino immigrants. Having launched their product the previous year, they experienced rapid growth but encountered rising fraud and... View Details
- September 2024
- Supplement
National Public Broadcasting (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
- September 2024
- Case
Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?
By: Willy Shih and Billy Chan
Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details
- September 2024
- Case
Google Quantum AI
By: David B. Yoffie, Michael A. Cusumano and Matt Higgins
Quantum computing may be the most important nascent computing technology of the 21st century. It has the potential to impact industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores the... View Details
- September 2024 (Revised December 2024)
- Case
Sona Comstar and Blackstone: Unlocking Value Through Business Transformation
By: Ranjay Gulati and Kanika Jain
Private equity firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved. This EV supplier was the result of a 2019... View Details
- September 2024
- Exercise
Assessing the Value of Unifying and De-Duplicating Customer Data
By: Elie Ofek and Hema Yoganarasimhan
This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a firm may have (e.g., across the different brands it markets) and of properly identifying customers to avoid duplication... View Details
- September 2024
- Case
Eat App: Building and Monetizing an End-to-End Dining Experience Solution
By: Elie Ofek and Ahmed Dahawy
Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
- September 2024 (Revised October 2024)
- Case
Anker Innovations (A)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
- September 2024
- Supplement
Anker Innovations (B)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
- September 9, 2024
- Article
Ten Questions for a Winning Climate-transition Business Strategy
By: George Serafeim
The move to a low-carbon economy will create opportunities for innovation and growth. To make the most of them, leaders must understand the challenges they could face along the way. View Details
- 2024
- Working Paper
Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python
By: Melissa Ouellet and Michael W. Toffel
This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in... View Details
- September 2024
- Case
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
Keywords: Change Management; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Digital Transformation; Retail Industry; Food and Beverage Industry; Europe
- September 2024 (Revised January 2025)
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
- September 2024
- Case
Nvidia, Inc. in 2024 and the Future of AI
By: David B. Yoffie and Sarah von Bargen
Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details
- 2024
- Working Paper
Behavioral Attenuation
By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang
We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
- September 2024
- Article
Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock
By: Patrick Agte, Arielle Bernhardt, Erica M. Field, Rohini Pande and Natalia Rigol
How do poor entrepreneurs trade off investments in business enterprises versus children's human capital, and how do these choices influence intergenerational socio-economic mobility? To examine this, we exploit experimental variation in household income resulting from... View Details
- 2024
- Article
Learning Under Random Distributional Shifts
By: Kirk Bansak, Elisabeth Paulson and Dominik Rothenhäusler
Algorithmic assignment of refugees and asylum seekers to locations within host
countries has gained attention in recent years, with implementations in the U.S.
and Switzerland. These approaches use data on past arrivals to generate machine
learning models that can... View Details