Publications
Publications
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- Faculty Publications (214)
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- Article
Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
- October 1994
- Article
Issues in the Estimation and Application of Latent Structure Models of Choice
By: Ulf Bockenholt, Melinda S. de Borrero, Ham Bozdogan, Wayne DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, V. Ramaswamy and Michael Zenor
Keywords: Decision Choices and Conditions
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
- Article
Labor Supply Flexibility and Portfolio Choice in a Life-Cycle Model
By: Zvi Bodie, Robert C. Merton and William Samuelson
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
By: Randolph E. Bucklin and Sunil Gupta
- winter 1989
- Article
Split-Awards Procurement and Innovation
By: James J. Anton and Dennis A. Yao
In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and... View Details
- Article
Partially Verifiable Information and Mechanism Design
By: Jerry R. Green and Jean-Jacques Laffont
In a principal-agent model with adverse selection, we study the implementation of social choice functions when the agent's message space is a correspondence which depends on this true characteristic. We characterize such correspondence for which the Revelation... View Details
- 1975
- Working Paper
Information, Efficiency and Equilibrium
By: Jerry R. Green
When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,... View Details
- Forthcoming
- Article
Advancing Personalization: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
- Research Summary
Internalizing Global Value Chains: A Firm-Level Analysis
By: Laura Alfaro
In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details
- Research Summary
Relative Thinking and Consumer Choice
Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details
- Research Summary
Research Thrust
By: Rakesh Khurana
I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
- Research Summary
Strength of Incentives
By: Jerry R. Green
When economists analyze the incentive properties of decision making systems they assume that all economic agents are capable of optimizing their decisions and that they respond without error to the incentives that the system creates. In this project, Jerry R. Green... View Details
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