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    • All HBS Web  (1,032)
      • Faculty Publications  (218)

      Choice ModelingRemove Choice Modeling →

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      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
      • December 2000
      • Background Note

      Online Portals

      By: Thomas R. Eisenmann and Sanjay Pothen
      Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
      • June 2000 (Revised June 2003)
      • Teaching Note

      Arrow Electronics, Inc. TN

      By: Das Narayandas
      Teaching Note for (9-598-022). View Details
      Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry
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      Narayandas, Das. "Arrow Electronics, Inc. TN." Harvard Business School Teaching Note 500-111, June 2000. (Revised June 2003.)
      • May 2000
      • Article

      Maxmin Expected Utility over Savage Acts with a Set of Priors

      By: Ramon Casadesus-Masanell, Peter Klibanoff and Emre Ozdenoren
      This paper provides an axiomatic foundation for a maxmin expected utility over a set of priors (MMEU) decision rule in an environment where the elements of choice are Savage acts. This characterization complements the original axiomatizations of MMEU developed in a... View Details
      Keywords: Uncertainty Aversion; Ambiguity; Expected Utility; Set Of Priors; Knightian Uncertainty; Decision Making; Game Theory; Risk and Uncertainty; Mathematical Methods
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      Casadesus-Masanell, Ramon, Peter Klibanoff, and Emre Ozdenoren. "Maxmin Expected Utility over Savage Acts with a Set of Priors." Journal of Economic Theory 92, no. 1 (May 2000): 35–65.
      • March 1999 (Revised February 2000)
      • Case

      Patient Care Delivery Model at the Massachusetts General Hospital, The

      By: Amy C. Edmondson, Richard M.J. Bohmer and Emily Heaphy
      Examines the implementation of a new patient care delivery model at Massachusetts General Hospital. Uses clinical and financial data to examine different choices for staffing non-physician health care professionals and to understand the challenges of managing change... View Details
      Keywords: Change Management; Service Delivery; Health Care and Treatment; Health Industry; Massachusetts
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      Edmondson, Amy C., Richard M.J. Bohmer, and Emily Heaphy. "Patient Care Delivery Model at the Massachusetts General Hospital, The." Harvard Business School Case 699-154, March 1999. (Revised February 2000.)
      • Article

      Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

      By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
      Keywords: Sales; Decision Choices and Conditions; Customers; Product
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      Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment." Journal of Forecasting 17, nos. 3-4 (June–July 1998): 281–301.
      • 1996
      • Article

      A Segment-Level Model of Category Volume and Brand Choice

      By: William R. Dillon and Sunil Gupta
      Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume
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      Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
      • October 1994
      • Article

      Issues in the Estimation and Application of Latent Structure Models of Choice

      By: Ulf Bockenholt, Melinda S. de Borrero, Ham Bozdogan, Wayne DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, V. Ramaswamy and Michael Zenor
      Keywords: Decision Choices and Conditions
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      Bockenholt, Ulf, Melinda S. de Borrero, Ham Bozdogan, Wayne DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, V. Ramaswamy, and Michael Zenor. "Issues in the Estimation and Application of Latent Structure Models of Choice." Marketing Letters 5, no. 4 (October 1994): 323–334.
      • October 1994
      • Article

      When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior

      By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
      Keywords: Analytics and Data Science; Consumer Behavior; Decision Choices and Conditions
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      Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
      • Article

      Labor Supply Flexibility and Portfolio Choice in a Life-Cycle Model

      By: Zvi Bodie, Robert C. Merton and William Samuelson
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      Bodie, Zvi, Robert C. Merton, and William Samuelson. "Labor Supply Flexibility and Portfolio Choice in a Life-Cycle Model." Journal of Economic Dynamics & Control 16, nos. 3-4 (July–October 1992): 427–449.
      • Article

      Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

      By: Randolph E. Bucklin and Sunil Gupta
      Keywords: Brands and Branding; Decision Choices and Conditions; Sales; Segmentation
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      Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)
      • winter 1989
      • Article

      Split-Awards Procurement and Innovation

      By: James J. Anton and Dennis A. Yao
      In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and... View Details
      Keywords: Innovation and Invention; Auctions; Bids and Bidding; Cost; Supply Chain; Investment; Balance and Stability
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      Anton, James J., and Dennis A. Yao. "Split-Awards Procurement and Innovation." RAND Journal of Economics 20, no. 4 (winter 1989): 538–552. (Harvard users click here for full text.)
      • Article

      Partially Verifiable Information and Mechanism Design

      By: Jerry R. Green and Jean-Jacques Laffont
      In a principal-agent model with adverse selection, we study the implementation of social choice functions when the agent's message space is a correspondence which depends on this true characteristic. We characterize such correspondence for which the Revelation... View Details
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      Green, Jerry R., and Jean-Jacques Laffont. "Partially Verifiable Information and Mechanism Design." Review of Economic Studies 53, no. 3 (July 1986): 447–456.
      • 1975
      • Working Paper

      Information, Efficiency and Equilibrium

      By: Jerry R. Green
      When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,... View Details
      Keywords: Economics; Supply and Industry; Price
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      Green, Jerry R. "Information, Efficiency and Equilibrium." Harvard Institute of Economic Research Discussion Paper, No. 284, December 1975.
      • Research Summary

      Internalizing Global Value Chains: A Firm-Level Analysis

      By: Laura Alfaro
      In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details
      • Research Summary

      Relative Thinking and Consumer Choice

      By: Joshua R. Schwartzstein

      Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details

      • Research Summary

      Research Thrust

      By: Rakesh Khurana
      I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
      • Research Summary

      Strength of Incentives

      By: Jerry R. Green
      When economists analyze the incentive properties of decision making systems they assume that all economic agents are capable of optimizing their decisions and that they respond without error to the incentives that the system creates. In this project, Jerry R. Green... View Details
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