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Show Results For
- All HBS Web
(1,456)
- People (5)
- News (695)
- Research (330)
- Multimedia (123)
- Faculty Publications (142)
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- 6 PM – 7:15 PM EST, 28 Feb 2022
- Virtual Programming
A Blessing and Little Black Library at Harvard Business School presents a virtual author chat to celebrate Black History Month
HBSs iconic Baker Library is the largest business library in the worldand its collection expanded during the COVID-19 pandemic. For the first time in its 95-year history, Baker brought in non-business books, over 170 titles (to date) organized by Cathy Chukwulebe (MBA... View Details
- September 2020
- Case
Chip and Joanna Gaines' Magnolia Network
By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details
Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 20 Oct 2023
- Blog Post
Three Stories from HBS PRIDE for National Coming Out Day
October 11 is National Coming Out Day (NCOD) and HBS is participating in events that celebrate the LGBTQ+ community throughout October as part of the broader LGBTQ+ History Month—a month focused on acknowledging and View Details
- 27 Aug 2019
- News
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
- 12 Oct 2022
- Blog Post
11 Stories from HBS PRIDE for National Coming Out Day
October 11 is National Coming Out Day (NCOD) and HBS will be participating in events that celebrate the LGBTQ+ community throughout October as part of the broader LGBTQ+ History Month—a month focused on acknowledging and View Details
- Web
Women at HBS - Alumni
Programs & Events Programs & Events Women at HBS Women at HBS Related resources W50 Summit In Their Own Words Since 2013––the 50th anniversary of women being admitted to the full-time MBA program––the School has undertaken a wide range of efforts to promote inclusion... View Details
- 18 Feb 2020
- Blog Post
A Vision of Love@HBS in 2020
Love at HBS is a celebration of the diverse expressions of love that exist on our campus and in the world around us. This project showcases stories of love from students at Harvard Business School. Laura Sandoval & Javon Tai, Class of... View Details
- 08 Mar 2021
- Blog Post
International Women's Day Featured Stories
International Women's Day (IWD) celebrates the social, economic, cultural, and political achievements of women. It is an official holiday in at least 20 countries and grows in recognition each year. This year’s IWD theme is Choose to... View Details
- 20 Dec 2023
- News
Top Videos of 2023
- 29 Sep 2020
- Cold Call Podcast
Employee Performance vs. Company Values: A Manager’s Dilemma
- 14 Feb 2019
- Blog Post
LOVE At HBS
Love at HBS is a celebration of the diverse expressions of love that exist on our campus and in the world around us. This portrait project showcases stories of love from students at Harvard Business School. Alli Iglehart, Class of 2020 As... View Details
- 13 Nov 2023
- Blog Post
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)
this unique journey and celebrate the valuable contributions of veterans. This post was prepared in collaboration with the Armed Forces Alumni Association (AFAA). Figure it out. Be a good person. Buy a pair of cleats. As a fresh graduate... View Details
- Video
Women & Tech
- 08 Nov 2024
- Video