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  • All HBS Web  (1,358)
    • People  (1)
    • News  (520)
    • Research  (683)
    • Events  (3)
    • Multimedia  (27)
  • Faculty Publications  (406)
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  • Article

All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity

By: Natalia Garbiras-Díaz and Mateo Montenegro
Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details
Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising
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Garbiras-Díaz, Natalia, and Mateo Montenegro. "All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity." American Economic Review 112, no. 8 (August 2022): 2631–2668.
  • 2016
  • Case

Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care

By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Oludamilola Aladesanmi
Former law firm chairman/CEO Harvey Freishtat was actively involved in the formation of The Conversation Project, a national public engagement campaign to promote earlier end-of-life care discussions among loved ones and then with providers to ensure that end-of-life... View Details
Keywords: Health Care Education; Health Care Reform; Health Care Policy; Health; Health Care and Treatment; Leadership; Health Industry
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Kanter, Rosabeth Moss, Ai-Ling Jamila Malone, and Oludamilola Aladesanmi. "Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care." Harvard Business Publishing Case 316-050, 2016. (Harvard Advanced Leadership Initiative.)
  • 2017
  • Working Paper

Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

By: Vincent Pons
This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized... View Details
Keywords: Voting; Political Elections; France
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Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." Harvard Business School Working Paper, No. 16-079, January 2016. (American Economic Review (forthcoming).)
  • 10 Jun 2017
  • News

How big data helped secure Emmanuel Macron’s astounding victory

    Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

    This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in Francois Hollande’s campaign in the 2012 French presidential election. While existing experiments randomized... View Details
    • 17 Oct 2019
    • Working Paper Summaries

    Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

    Keywords: by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky
    • April 1994 (Revised March 1997)
    • Case

    Planet Reebok (A)

    By: John A. Quelch
    Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
    Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
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    Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
    • 09 Jan 2013
    • News

    Howard Schultz Wants to Know: Are You a Bystander?

    • 30 Jan 2014
    • Video

    Cold Call

    • June 2013 (Revised January 2024)
    • Case

    Governance and Sustainability at Nike (A)

    By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
    Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
    Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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    Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
    • May 2004 (Revised April 2005)
    • Case

    United States Army

    By: Rajiv Lal and Laura Coleman
    After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase... View Details
    Keywords: Advertising Campaigns; Decisions; Globalization; Recruitment; Management Teams; Marketing Strategy; United States
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    Lal, Rajiv, and Laura Coleman. "United States Army." Harvard Business School Case 504-038, May 2004. (Revised April 2005.)
    • 30 Jan 2014
    • Video

    Cold Call

    • March 2018
    • Case

    GoFundMe: The Giving Layer of the Internet

    By: Scott Duke Kominers and Allison M. Ciechanover
    By 2017, GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. View Details
    Keywords: Growth and Development Strategy; Expansion; Philanthropy and Charitable Giving; Technology Industry
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    Kominers, Scott Duke, and Allison M. Ciechanover. "GoFundMe: The Giving Layer of the Internet." Harvard Business School Case 818-108, March 2018.

      The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

      This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
      • September 2000 (Revised November 2000)
      • Case

      GetConnected.com

      By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
      Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
      Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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      Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
      • 2023
      • Working Paper

      Translating Information into Action: A Public Health Experiment in Bangladesh

      By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
      While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
      Keywords: Handwashing; Public Health; Health; Information; Behavior; Change
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      Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.

        Jim Matheson

        Jim joined the HBS Faculty in 2019 and teaches the EC courses Entrepreneurial Finance and Tough Tech Ventures and is a faculty affiliate of the Business & Environment Initiative.  He is an active investor, and Board director & advisor for... View Details

        • 11 Jun 2013
        • News

        Harvard professor finds online adverts offer better value

        • January 23, 2023
        • Article

        Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

        By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
        Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
        Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
        Citation
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        Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
        • September–October 2020
        • Article

        Managing Churn to Maximize Profits

        By: Aurelie Lemmens and Sunil Gupta
        Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
        Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
        Citation
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        Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
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