Campaign Management - Publications - Faculty & Research

31 May 2011
First Look

First Look: May 31

make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms. Consumers were increasingly adopting smart phones and using those phones to View Details

Keywords: Sean Silverthorne

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

through turbulence. In particular, she and her family emphasized maintaining strong capital equity structures to deal with currency volatility, seeking reliable local partners, and never forgetting long-term opportunities. "For managers... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

16 Jul 2018
Blog Post

3 Key Take-a-Ways From My Summer at Zalando

I am now on the halfway point of my internship and I would like to use this post to share three of the most relevant experiences I have had in the last few weeks at Zalando. 1. Management Board speaks about Diversity As I mentioned on my... View Details

Keywords: Consumer Products / Retail

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

Citation

Educators

Purchase

01 Dec 2023
News

Leadership Transition for External Relations

Janet joined Harvard Business School in 2006, working as Associate Director of Alumni Clubs and Associations, Managing Director of Alumni Marketing and Communications, and Managing Director, View Details

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

symbol of their masculinity or femininity, and the incursion of the other gender into the brand threatens that," explains Avery, who spent a decade managing brands for Gillette, Braun, Samuel Adams, and AT&T before pursuing her... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

Web

Topics - HBS Working Knowledge

Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3)... View Details

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

deeply hit by pandemic and seismic culture shifts, it’s important to recognize that many of the Japanese companies in the Tohoku region continue to operate today, despite facing serious financial setbacks from the disaster. How did these businesses View Details

Keywords: by Dina Gerdeman

31 Jan 2017
Research & Ideas

The Dow at 20,000: What's That All About?

School finance professor Luis Viceira, an expert on investment management and capital markets, offered his views on how this happened, what it means, and how high the Dow may go in the future. Jim Aisner: Last week the Dow closed above... View Details

Keywords: by Jim Aisner

Web

Planned Giving - Alumni

lifetime or at your passing, while also fulfilling your tax, estate, and/or financial planning goals. What is the School’s Federal Tax Identification Number? HBS gifts are managed under the umbrella of Harvard University’s Federal Tax... View Details

Web

A Campus Built on Philanthropy | About

buildings scattered across the Harvard College campus. By the early 1920s, enrollment had grown to nearly 700, and Dean Wallace B. Donham launched a campaign to build a dedicated campus where business school faculty and students could... View Details

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

use bespoke strategies to navigate the splintered regulations. Are there ripe customer segments waiting to be tapped? Cann has prioritized larger marketing campaigns with the goal of raising overall awareness, but with mixed results.... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

04 Aug 2010
News

A Lonely Crusader

We’ve all read stories about those rare individuals who saw the financial crisis coming and profited handsomely from their contrarian insights. Add to that list of contrarians hedge fund manager Bill Ackman (MBA ’92), whose six-year... View Details

Keywords: Roger Thompson; subprime mortgages; Finance; Real Estate

Web

FAQ - Alumni

Giving FAQ Giving FAQ What is the School’s Federal Tax Identification Number? HBS gifts are managed under the umbrella of Harvard University’s Federal Tax Identification Number, which is 04–2103580. Harvard University’s legal name is... View Details

28 Nov 2023
Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

the Chinese Communist Party (CCP) declares transformational goals, such as “zero Covid,” “one child per family,” or even “made in China 2025.” Campaigns involve mobilization of resources and of the vast bureaucracy, but they are also... View Details

Keywords: by Sean Silverthorne

10 Jan 2012
First Look

First Look: January 10

approaches to address the increasing demand from society for a deeper understanding of what causes even good people to cross ethical boundaries. Download the paper: http://www.hbs.edu/research/pdf/12-054.pdf Management Practices Across... View Details

Keywords: Sean Silverthorne

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

James Lemoine, an assistant professor in the Organization and Human Resources Department of the School of Management at the University at Buffalo, have written extensively on VUCA, and argue, “If VUCA is seen as general, unavoidable, and... View Details

Keywords: by Boris Groysberg and Sarah Abbott

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

campaign had been Photoshopped—information that also tore across the Web. What should marketers do in situations like this? Maybe nothing. "One strategy that brand managers pursue is to just give in and... View Details

Keywords: by Carmen Nobel; Advertising

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