Filter Results:
(348)
Show Results For
- All HBS Web (631)
- Faculty Publications (65)
Show Results For
- All HBS Web (631)
- Faculty Publications (65)
Sort by
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
social media, responses are immediate.” Also, votes allow companies to perform consumer research cheaply, generating new ideas for products or flavors, or testing consumer preference for options it might be considering. “Firms can... View Details
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
David H. Koch Theater; an amphitheater for the Film Society of Lincoln Center; a 33,000-square-foot expansion of the Juilliard School; new dance studios for the School of American Ballet; the David Rubenstein Atrium/Visitor Services; and a high-end restaurant View Details
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
which interventions had staying power. Focusing too much on “what” instead of “why.” Companies often set out to test a particular question or compare a short slate of options with the goal of finding what works best with customers.... View Details
Keywords: by Danielle Kost
- 13 Oct 2010
- Research & Ideas
How Government can Discourage Private Sector Reliance on Short-Term Debt
corporations back off and issue short-term instead. We called this "gap-filling," in the sense that firms fill in the gaps created by government financing policy. In that paper, we had thought about government maturity policy as... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
night, another to be taken during the day. You are suffering and you just want to feel better, but you have to pick and choose what symptoms you have and don't have. We call this "overchoice." Q: Could you provide some... View Details
- 02 Feb 2004
- What Do You Think?
Leadership: A Matter of Sustaining or Eliminating Groupthink?
van Wyk said, "It is also the case that ... [the truly successful leader] ... has the courage to hold close even the fiercest critics." Gad Gasaatura suggested the use of the "name optional approach" to encourage... View Details
Keywords: by James Heskett
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
the case about the trustworthiness of online reviews. It’s remarkable that 85 percent or so of people would make a purchase after reading online reviews. A: Yes. It turns out that if you think about it from a consumer standpoint: what are the available View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
us to believe that we are at an inflection point is demographics. You have this new generation of digital natives who are used to operating online. Their default option for shopping is through a digital interface. These consumers do not... View Details
- 09 Dec 2014
- First Look
First Look: December 9
uncertainty under cap-and-trade will erode value. We further show that two operational drivers underlie this result: i) the firm's option not to operate, which effectively right-censors the uncertain emissions price and ii) dispatch... View Details
Keywords: Sean Silverthorne
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
AIG phenomenon. On Wall Street, it was endemic. Bankers gave themselves nearly $20 billion in 2008 bonuses, even as the economy was spiraling downward and the government was spending billions on bailouts. Politicians pounced. President Obama View Details
Keywords: by Roger Thompson
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
days, because consumers' demand for information about goods and services tends to be inelastic. As the model illustrates, additional forces drive industry change as well. Alternatives to advertising, known as substitutes in Porter's framework, include View Details
- 27 Mar 2012
- First Look
First Look: March 27
identity. In addition, authentic self-expression mediated these relationships. We call for a new direction in socialization theory examining how both organizations and employees benefit by encouraging authentic self-expression. Download... View Details
Keywords: Carmen Nobel
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
Care? By: Handel, Benjamin, and Joshua Schwartzstein Abstract—Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we View Details
Keywords: Sean Silverthorne
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
governments to influence choices in ways that encourage choosers to make decisions in their best interest. They call it "libertarian paternalism." This involves utilizing "nudges" such as the wording of choices in ways... View Details
Keywords: by Jim Heskett
- 05 Sep 2006
- First Look
First Look: September 5, 2006
Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic... View Details
Keywords: Sean Silverthorne
- 04 Apr 2018
- Op-Ed
Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now
Drbouz In June 2016, I gave a TED Talk called We Need Nuclear Power to Solve Climate Change. The talk discussed the world’s realistic options for reducing fossil CO2 emissions soon enough to contain climate... View Details
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
"Both extremes offer useful discussion points," says Coles, noting that the Europe Union experienced a price collapse in 2006 that called the stability of the entire market into question. "As a class we can talk about... View Details
- 29 Jul 2014
- First Look
First Look: July 29
processes that enable such a resolution, have been proposed in various literatures. Attempting to synthesize relevant works on pluralistic control and collaborative heterarchies, this paper proposes the foundations of what might be called... View Details
Keywords: Sean Silverthorne
- 31 Jul 2006
- Research & Ideas
When Not to Trust Your Gut
University have distinguished between what they call System 1 and System 2 thought. System 1 thought describes our intuition: quick, automatic, effortless, and influenced by emotion. By comparison, System 2 thought is slower, more... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Hi-R-Me: Making Sales Calls This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by... View Details
Keywords: Dina Gerdeman