Publications

November 1994 (Revised March 1995)
Background Note

Capital Projects as Real Options: An Introduction

By: Timothy A. Luehrman

Introduces a framework for evaluating corporate investment projects as call options. Presumes readers are familiar with basic option pricing and basic capital budgeting rules. Explains the motivation for viewing projects as options; presents a mapping between a capital... View Details

Keywords: Financial Instruments; Capital Budgeting; Corporate Finance

1 Apr 2013
Interview

Restoring U.S. Competitiveness: Professor Michael Porter in an interview with Charlie Rose

By: Michael E. Porter

"There is an historic opportunity right now for business and government to work together [to restore U.S. competitiveness]." Professor Porter discusses the eight federal policy priorities that business leaders and policymakers, liberals and conservatives agree will... View Details

Keywords: U.S. Competitiveness; Competition; Policy; Global Strategy; Business and Government Relations; United States

April 1975 (Revised November 1984)
Case

Enzone Petroleum Corp.

By: Thomas R. Piper

A large integrated oil company is debating whether to switch from a single hurdle rate to multiple hurdle rates for project analysis purposes. Raises questions on: 1) determination of the cost of equity; 2) the usefulness of multiple hurdle rates to adjust for project... View Details

Keywords: Risk and Uncertainty; Cost; Investment Return; Equity; Capital Budgeting; Energy Industry

September 2010
Case

Merck: Investing in Science-Based Business (Abridged)

By: Ananth Raman and Inga Katharina Maurer

Ray Gilmartin faces a dilemma. His company's credibility has been damaged by the recent withdrawal of Vioxx, a multi-billion dollar drug. Moreover, the withdrawal of Vioxx would imply that Merck would fail to meet analysts' earnings expectations for 2005 unless... View Details

Keywords: Factories, Labs, and Plants; Cost Management; Production; Research and Development

24 Jan 2012
News

Free-Market Socialism

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

February 2009 (Revised November 2016)
Exercise

Congo River Basin Project: Role for Dr. Campos

By: Kathleen L. McGinn, Anne Starks Acosta, Deborah M. Kolb and Cailin B. Hammer

The director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual... View Details

Keywords: Decision Choices and Conditions; Negotiation Process; Projects; Research and Development; Non-Governmental Organizations; Cooperation; Congo Basin

June 2006 (Revised April 2007)
Case

Wendy Kopp and Teach For America (A)

By: William W. George, Diana Mayer and Andrew N. McLean

In 1995, Wendy Kopp, founder and president of Teach for America, faces a worsening budget shortfall and sharpening challenges from education experts concerning her organization's mission and effectiveness. Provides information on the leadership development of the... View Details

Keywords: Mission and Purpose; Leadership Development; Social Entrepreneurship; Education; Education Industry; North and Central America

06 Dec 2012
News

Wall Street Doesn't Understand Innovation

18 Apr 2012
News

Lessons in a common language

08 Jun 2021
News

Plexiglass Is Everywhere, With No Proof It Keeps Covid at Bay

March 1989 (Revised March 1999)
Case

Metabo GmbH & Co. KG

By: Robert S. Kaplan

A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details

Keywords: Activity Based Costing and Management; Cost; Budgets and Budgeting; Capital Budgeting; Cost Management; Reports; Private Ownership; Business or Company Management; Consumer Products Industry; Germany

13 Jan 2017
News

Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot

Editorial

How to Turn Around a Country

By: Paul Kazarian and George Serafeim

Change is hard. Especially trying to change an entire country and its public sector that consists of more than 650,000 employees and has an annual budget of approximately 80 billion euros. This is the case of Greece, once the fastest-growing eurozone country, which has... View Details

Keywords: Greece; Europe; European Union; Turnaround; Accountability; Sovereign Finance; Leadership; Corporate Accountability; Public Sector; Accounting; Economic Growth; Change; European Union; Greece

Read Now

February 2007 (Revised April 2009)
Case

Punjab and Kerala: Regional Development in India

By: Lakshmi Iyer

Between 2000 and 2004, India's economy grew by 6.35%. Focuses on the states of Punjab and Kerala, which emphasized sharply different development strategies. The states had to decide whether to focus their investment efforts on physical capital or improving social... View Details

Keywords: Development Economics; Capital; Investment; Policy; Growth and Development Strategy; Business and Government Relations; Social Issues; Kerala; Punjab

09 Feb 2012
News

How to Lead Through Uncertainty

March 2005 (Revised March 2006)
Background Note

Activity-Based Costing and Capacity

By: Robert S. Kaplan

Discusses the use of budgeted rather than historical data in an activity-based costing (ABC) model and argues for calculating rates using practical capacity, not actual utilization. An ABC model need not be limited to analysis of historical data. When cost driver rates... View Details

Keywords: Activity Based Costing and Management; Accounting Industry

January 1989 (Revised October 1993)
Background Note

Note: Valuing a Business Acquisition Opportunity

By: William E. Fruhan Jr.

Describes how to value an acquisition opportunity as a capital budgeting problem. Cash flows are discounted at the cost of capital and debt is deducted to value the equity capital of the target company. A key contribution of the note is the discussion of five methods... View Details

Keywords: Valuation; Acquisition; Opportunities