Brand Within A Network - Publications - Faculty & Research

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

demographics, first in the US and later throughout much of the world. The other face of the platform looks toward a wide network of 6,000 of those once-struggling small clothing factories in China. In this... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

14 Dec 2017
News

Making Movies Is a Class Act

the same section, solving hundreds of cases, provided us with a similar view of assessing mystery stories!” The lasting friendships Wood and Abrams formed at HBS extended to a View Details

Keywords: Jill Radsken

09 Apr 2019
News

Finding a Fix for Food Allergies

they found not only a network of support and resources, but also many classmates with their own family’s challenges with food allergies. The group includes Ron Laufer (MBA 2000),who conducted scientific... View Details

Keywords: Jill Radsken

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

always remember their last interaction with a brand when deciding whether to reengage—so a strong finish is worth the investment. That doesn’t have to mean fireworks, however.... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

05 May 2016
Blog Post

Being a Student Mom at HBS

tricks on things like childcare and lactation rooms on campus) we could help future generations of moms at HBS. My classmates and I wanted to institutionalize motherhood at HBS as students. In pursuit of this effort we created a new... View Details

06 May 2022
Blog Post

Career Advice: Starting a Sustainable Startup

connections, and generally empathizing with the highs and lows of building a company. The Harvard Climate Entrepreneur’s Circle also helped facilitate introductions to relevant VCs as we started to fundraise, allowing us to dramatically... View Details

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

to risk failure in the pursuit of excellence. Feminism is for everybody. We seek to build an inclusive, strong community at HBS and beyond. Building a network of feminist allies doesn’t just mean listening... View Details

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might... View Details

Keywords: by James Heskett

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

talking to friends, family, and HBS colleagues to expand his web of relationships within his target market. “I was really just getting a sense of the landscape,” he says. “Most of these companies are small;... View Details

Keywords: Consumer Products / Retail

26 Jan 2017
News

Finding a Path out of Poverty

contribute to a better South Africa and world. Rather than ‘seeking new landscapes,’ I believed a profound change within my current field and gaining ‘new eyes’ on the world... View Details

Keywords: Margie Kelley

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

Citation

Educators

Purchase

15 Aug 2017
Blog Post

Where Work Meets Passion: A Summer In Community Development

a community-based real estate project in Detroit. The best way I describe the D to people is layered and complex! There’s so much going on – the good, the bad, and the ugly – as the city works to redefine itself. After reaching back View Details

Keywords: Nonprofit / Government

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

30 Mar 2023
Blog Post

Amager Bakke: A Look into the Future of Waste Incineration

a 10-minute drive from the city center, but it was hard to tell that we were walking within a live waste incinerator once we arrived. The entire process is highly automated,... View Details

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

capital.” What is a competitive advantage? Some industries, such as airlines, may have low profit margins, while others, such as pharmaceuticals, have higher ones—but within each of those industries, some... View Details

Keywords: by Michael Blanding

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Mar 2019
News

Case Study: Off to a Fine Art

option to her online consignment ceramics offerings, Giridharadas recouped about half of her investment within four months. Now she sees a bigger opportunity: Party supply rentals were View Details

Keywords: Jen McFarland Flint

05 Nov 2013
News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for... View Details

Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services

Publications