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  • 01 Dec 2019
  • News

The Race Against Resistance

data, Kimble says: “We need to justify the higher prices of our drugs, and we need to do a better job of helping hospitals understand that by using a more extensive antibiotic up front compared to the older generic version that has some... View Details
Keywords: Lisa Scanlon Mogolov
  • 10 Mar 2015
  • First Look

First Look: March 10

introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on... View Details
Keywords: Carmen Nobel
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

(with Sumantra Ghoshal), Michael Porter, and Pankaj Ghemawat. “I enjoy the variety and intellectual challenge of the problems that managers confront” More seasoned managers seeking pragmatic guidance on day-to-day decision making can turn to the book's View Details
Keywords: by Julia Hanna
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details
Keywords: by Walter Kuemmerle
  • 01 Jun 2016
  • News

Case Study: On the Table

choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting... View Details
Keywords: Martha Lagace
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207020 Li Ning-Anything Is Possible Harvard Business School Case 507-024 A leading sporting goods company in China competes aggressively against global brands Nike and Adidas,... View Details
Keywords: Martha Lagace
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

from a UK prison, significantly reducing the rate of recidivism. The book is the result of four years of research, including a survey of 13 MBA classes, more than 200 interviews, and extensive archival and secondary research. Stevenson... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

expected to achieve. You might conclude, therefore, that the two spans should be equally wide or narrow. As the adage goes, authority should match responsibility. But in high-performing organizations, many people are held to broad performance measures such as View Details
Keywords: by Robert Simons
  • 01 Mar 2017
  • News

Alumni and Faculty Books for March 2017

not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details
  • 14 May 2013
  • First Look

First Look: May 14

flexible random coefficients aggregate discrete choice model that accommodates heterogeneity in preferences for school quality and athletic success, and an extensive set of school fixed effects to control for unobserved quality in... View Details
Keywords: Sean Silverthorne
  • Web

Staff Directory | Baker Library

features occasionally for WK, gravitating to topics like gender, equity, pay, and incentives. Avery joined WK in 2021 with an extensive background in journalism. She worked as a staff reporter at the Wall Street Journal for much of her... View Details
  • 30 Apr 2012
  • Research & Ideas

India’s Ambitious National Identification Program

people's pensions-widespread corruption that has led to huge financial losses for the government each year. The Creation Of Aadhaar Aadhaar, which means "foundation" in Hindi, is the brand name used to describe the 12-digit... View Details
Keywords: by Dina Gerdeman
  • 20 Jul 2010
  • First Look

First Look: July 20

market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same... View Details
Keywords: Martha Lagace
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

hierarchical organizing and identifies three categories of research: post-bureaucratic organizations, humanistic management, and organizational democracy. Despite this extensive prior work, scholarly understanding of radical... View Details
Keywords: Carmen Nobel
  • 19 May 2015
  • First Look

First Look: May 19

owned. This book explores the political logic of reforms to land ownership and control, accounting for how land development and real estate have become synonymous with economic growth and prosperity in China. Drawing on extensive... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

small set of high priority ones for solution efforts. The theory is that soliciting a large number of ideas from employees will surface a set of higher priority problems than would have been identified with a less extensive search. Scarce... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace