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  • 07 Jun 2019
  • Book

Are You a Digital Manager?

trustworthy. New technologies do help, but there is still no substitute for face-to-face interactions. It’s a human reality we all need to thoughtfully build into our work processes. There is a leader at a major automaker who realized there was no way his company could... View Details
Keywords: by Martha Lagace
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

and Max H. Bazerman Abstract When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four... View Details
Keywords: Martha Lagace
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details
Keywords: by Martha Lagace
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

Charles C.Y. Wang Abstract—Relative TSR (rTSR) is increasingly used by market participants to judge and incentivize managerial performance. We evaluate the efficacy, reasons, and implications of firms' benchmarks in rTSR-based contracts.... View Details
Keywords: by Sean Silverthorne
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show... View Details
Keywords: Dina Gerdeman
  • 29 Apr 2014
  • First Look

First Look: April 29

Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as performance and the management committee's response. Allows for discussion of 1)... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers... View Details
Keywords: Martha Lagace
  • 21 Oct 2014
  • First Look

First Look: October 21

sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

improve the care of patients with diabetes by contracting an app. They go through a rigorous evaluation of the FDA regulations, the existing market, and potential commercial competitors to try and identify a market opportunity. Since... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it... View Details
Keywords: Martha Lagace
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509041  ... View Details
Keywords: Martha Lagace
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

to beat coal in India and China in less than 10 years. It will take new ideas to break coal's momentum and to open up the minds of policymakers. This is a time when small teams can often uncover brand new or even forgotten paths to new... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • 10 May 2016
  • First Look

May 10, 2016

Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 08 May 2007
  • First Look

First Look: May 8, 2007

economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of... View Details
Keywords: Martha Lagace
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?" In collaboration with colleagues at MIT, Teixeira is conducting... View Details
Keywords: by Carmen Nobel; Consumer Products

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