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  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

evidence that boards appoint overly optimistic analysts who exhibit little skill in evaluating the firm itself, other firms within the firm's industry, or even other firms in general. The magnitude of the optimistic bias is large: 82.0%... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

and Max H. Bazerman Abstract When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four... View Details
Keywords: Martha Lagace
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details
Keywords: by Martha Lagace
  • 29 May 2007
  • First Look

First Look: May 29, 2007

and Related Research, no. 458 (May 2007): 202-219 Abstract Direct-to-consumer advertising (DTCA) has become an influential factor in healthcare delivery in the United States. We evaluated the influence of DTCA on surgeon and patient... View Details
Keywords: Martha Lagace
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 08 May 2007
  • First Look

First Look: May 8, 2007

economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of... View Details
Keywords: Martha Lagace
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Evaluation Framework for Product Take-Back Policies Authors:Michael W. Toffel, Antoinette Stein, and Katharine L. Lee Abstract Manufacturers are increasingly being required to adhere to product take-back regulations that require them to... View Details
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers... View Details
Keywords: Martha Lagace
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

forthcoming World Happiness Report Happiness and Prosocial Behavior: An Evaluation of the Evidence By: Aknin, Lara B., A.V. Whillans, Michael I. Norton, and Elizabeth W. Dunn Abstract— Humans are an extremely prosocial species. Compared... View Details
Keywords: Dina Gerdeman
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509041  ... View Details
Keywords: Martha Lagace
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be able to View Details
Keywords: Carmen Nobel
  • 08 Nov 2016
  • First Look

November 8, 2016

Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

to beat coal in India and China in less than 10 years. It will take new ideas to break coal's momentum and to open up the minds of policymakers. This is a time when small teams can often uncover brand new or even forgotten paths to new... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose specific peers—do a... View Details
Keywords: Dina Gerdeman
  • 19 Jul 2011
  • First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

unite partners' objectives for creating a flexible supply chain; benchmark performance against other retailers; and evaluate and manage new technologies. Raman and Fisher provide specific, detailed metrics and techniques that can be used... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 10 Mar 2015
  • First Look

First Look: March 10

solely on the merits of its strategic value to Oasys. He was forced to evaluate the strategic benefit alongside the likelihood of actually closing a deal, the specific terms of each deal, and especially the speed with which a deal could... View Details
Keywords: Carmen Nobel
  • 27 Aug 2013
  • First Look

First Look: August 27

Journal of Economic Behavior & Organization Simplification and Saving By: Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian Abstract—The daunting complexity of important financial decisions can lead to procrastination. We View Details
Keywords: Sean Silverthorne

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