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  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

focused on the white goods affiliate Arçelik. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815078-PDF-ENG Harvard Business School Case 815-102 Brentwood Associates: Exiting Zoës Kitchen The case discusses the trade-offs associated with the different... View Details
Keywords: Carmen Nobel
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
  • 26 Jul 2011
  • First Look

First Look: July 26

estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 29 Oct 2013
  • First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

GuthrieHarvard Business School Case 411-023 Mekong Capital, a private equity firm specializing in investing in Vietnam, had grown dramatically since its inception in 2002 and faced numerous organizational issues in 2007. There was a... View Details
Keywords: Martha Lagace
  • 11 Sep 2012
  • First Look

First Look: September 11

Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. Purchase this... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2016
  • First Look

February 2, 2016

international equity markets, with a highly significant average slope coefficient of 1.05. In sharp contrast, standard factor-model-based proxies fail to exhibit predictive power internationally. We show analytically and empirically that... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2013
  • First Look

First Look: March 26

Minority Shareholder: Firm-level Implications of Equity Purchases by the State By: Inoue, Carlos F.K.V., Sergio G. Lazzarini, and Aldo Musacchio Abstract—In many countries, firms face institutional voids that raise the costs of doing... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors that had previously relied on the New York,... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

  Working PapersSell Side School Ties Authors:Lauren H. Cohen, Andrea Frazzini, and Christopher J. Malloy Abstract We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data on the educational backgrounds... View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

capacity and new products only when attractive, low-risk opportunities are identified and can be funded internally. The firm's culture of risk aversion extends to financing decisions with a clear preference for equity finance over debt... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using data from Hugo Boss, a manufacturer of View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details
Keywords: Sean Silverthorne

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