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- Faculty Publications (81)
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- All HBS Web (395)
- Faculty Publications (81)
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as... View Details
Keywords: by Gautam Mukunda
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
companies grappling with the familiar (yet complex) questions that confront any organization trying to do business across borders. According to Collis, every strategic choice that multinationals face falls into one of the following four... View Details
Keywords: by Julia Hanna
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Era Explore digital technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing View Details
- 19 Jun 2014
- Blog Post
Exploring the World of Retail as an Intern at Walmart
on-campus recruiting. After going through the joy that is HBS Dedicated Interview Period for 1st year students, where over 100 organizations interview students over a three day period in Boston, I ended up with the choice between a... View Details
- 11 Jun 2013
- First Look
First Look: June 11
Publications 2006 Journal of International Business Studies Firm Rivalry, Knowledge Accumulation, and MNE Location Choices By: Alcácer, Juan, Cristian Deszo, and Minyuan Zhao Abstract—The international business (IB) literature has... View Details
Keywords: Carmen Nobel
- 08 Sep 2016
- Blog Post
4 Unexpected Things I Learned at HBS
choice to pursue an MBA not only to grow my business skillset but also to explore other career paths that would become available upon graduating from HBS. When I arrived to HBS, I (like most classmates) became overwhelmed by the amount of... View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
variable labor supply, social security benefits and portfolio choice over safe bonds and risky equities. Our analysis reinforces prior findings that equities are the preferred asset for young households, with the optimal share of equities... View Details
Keywords: Martha Lagace
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015,... View Details
Keywords: Dina Gerdeman
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details
- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
- December 2017
- Case
Clover Food Lab in 2016
By: Lena G. Goldberg, Sonia Smith and Sandra Bahous
Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details
Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry
Goldberg, Lena G., Sonia Smith, and Sandra Bahous. "Clover Food Lab in 2016." Harvard Business School Case 318-094, December 2017.
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 10 May 2016
- First Look
May 10, 2016
pre-structured archives, unstructured (“hand-collected”) archives, eld studies, eld experiments, surveys, laboratory studies, and laboratory experiments. The framework spells out ve goals of an empirical literature and de nes the seven methods according to researchers’... View Details
Keywords: Carmen Nobel
- Profile
Fereshteh Zeineddin
wanted to learn in a place where I would be surrounded by amazing people from different places and backgrounds. HBS was a perfect fit." "Do you know how you've changed?" At first, Fereshteh's attraction to HBS was highly practical. "A good View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
- Web
3 Technologies that Will Change the World - Course Catalog
opportunities and risks will they create for business leaders? What ethical choices will they force business leaders to confront? In November 2022, the introduction of ChatGPT brought the potential and power of Generative AI into public... View Details