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  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula View Details
Keywords: Carmen Nobel
  • 05 Feb 2001
  • What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping current educational strategies.... View Details
Keywords: by James Heskett
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
Keywords: by Staff; Web Services; Technology
  • 26 Jan 2016
  • First Look

January 26, 2016

paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2012
  • First Look

First Look: March 6

now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by this standard its... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those... View Details
Keywords: Carmen Nobel
  • 13 Jul 2010
  • First Look

First Look: July 13

matching candidates are attractive by reducing the competition among agents on the same side of the market. An agent who sees fewer candidates knows that these candidates also see fewer potential matches, and so are more likely to accept... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
  • 31 Aug 2010
  • First Look

First Look: August 31

  PublicationsLying to Level the Playing Field: Why People May Dishonestly Help or Hurt Others to Create Equity Authors:F. Gino and L. Pierce Publication:Journal of Business Ethics (forthcoming) Abstract Unethical and dishonest behavior has increasingly View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

position as market leader would deteriorate. Additionally, if Emirates NBD held back Tanfeeth's growth ambitions, some of the world-class talent Tanfeeth had been able to attract might leave. What was the best course of action for... View Details
Keywords: Carmen Nobel
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For... View Details
Keywords: by Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

Case 709-017 Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks... View Details
Keywords: Martha Lagace
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

viewer's attention cannot be purchased by an advertiser but must be gained by the ad. Thus, he is helping advertisers to make online video ads so riveting that users want to watch them. His experimental research looks at the emotional components that both View Details
Keywords: by Carmen Nobel; Consumer Products
  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

Business History at HBS traces its roots back to 1927 when it was part of a course in business policy. But the golden age for this area of study at the School began with the arrival of Professor Alfred Chandler in 1970. Universally regarded as the world's greatest... View Details
Keywords: by Jim Aisner
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
Keywords: by Dina Gerdeman; Travel
  • 21 Oct 2014
  • First Look

First Look: October 21

sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

continuing challenges it faces because of reputational issues and government supervision. A decision by the Foundation to endow $100 million to provide financial aid for Chinese students studying overseas, which included large gifts to Harvard and Yale, View Details
Keywords: Sean Silverthorne

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