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- Faculty Publications (139)
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- All HBS Web (339)
- Faculty Publications (139)
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
meant to be a channel of distribution; it’s an acquisition engine and a way to make a brand splash in a particular market. Moreno: Warby Parker also has photo booths in some of their stores, where you can... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
paper: http://www.hbs.edu/research/pdf/08-012.pdf Cases & Course MaterialsArrow Electronics—The Apollo Acquisition Harvard Business School Case 607-007 Having already made 10 acquisitions of... View Details
Keywords: Martha Lagace
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual... View Details
Keywords: by John Quelch
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
Julius (MBA 1988) helped steer venerable boating brand Chris-Craft into calmer waters. Heese and Julius are the founders of the private equity firm Stellican, which—as detailed in the story—focuses on “rescuing neglected heritage brands,”... View Details
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
for MBAs to see all parts of our business—from acquisitions through execution. Our intern MBAs work within multiple business units to help determine where their real estate interests lie and gain broad exposure to the field. What... View Details
Keywords: Real Estate
- 01 Sep 2018
- News
Action Plan: Rapids Growth
heck out of it,” recalls Holley, a former consultant and finance executive. “The question was whether it could be profitable. I was pleasantly surprised to find that both were true.” Last summer, Holley wrapped up his acquisition of... View Details
Keywords: Ryan Jones
- 01 Sep 2010
- News
Fair Trade
developed high-volume brands in its other consumer products, became one of the most important examples of this strategy .P&G’s acquisitions of Cover Girl and Max Factor had given the company a portfolio of... View Details
- June 2011 (Revised May 2012)
- Case
Reckitt Benckiser: Fast and Focused Innovation
By: Rebecca M. Henderson and Ryan Johnson
Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details
Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
- 20 Sep 2011
- First Look
First Look: September 20
aspirations for what is to be gained in the current relationship, and these aspirations fuel opportunism. Finally, we show that other parties may fail to anticipate these effects, leaving them vulnerable to exploitation. State Activism and the Hidden Incentives Behind... View Details
Keywords: Sean Silverthorne
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important.... View Details
Keywords: by Sean Silverthorne
- June 2010
- Teaching Note
Ebro Puleva (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 510026. View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
sales to Johnson & Johnson's Tylenol); Dristan and other cold and allergy-relief medicines; and drugs for asthma, hemorrhoids, and other ills. Canned and packaged goods brought in 11 percent, including such brands as Chef Boyardee... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details
Keywords: by Sarah Jane Gilbert
- 01 Jun 2009
- News
Alumni Books
multinationals as Bharat Forge, Hindalco, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. This book profiles India’s pioneering multinationals,... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
acquisition and brand-building, products and services that are often free or deeply discounted, and abundant funding provided by exuberant capital markets."The problem," he says, "is that everyone understands the strategy,... View Details
Keywords: by Peter Jacobs
- November 2008
- Teaching Note
Crossing Borders: MTC's Journey through Africa (TN)
By: Tarun Khanna
Teaching Note for [708477]. View Details
- Web
Podcast - HBS Online
venture capital successfully. Jill Avery on Building a Winning Brand Portfolio 13 NOV 2023 | The Parlor Room What can you learn about brand portfolio strategy from Marriott's $13.3 billion View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still needs the physical product, but... View Details
Keywords: Dan Morrell